The Brand of Higher Education: Context for the Conflict
The brand of higher education seems to be torn between two extremes. On one side you’ve got the seemingly non-stop, bad press about increasing student… Read More
This is my archive
The Contrarian Guide to Content Marketing Part II
In April we looked at all the reasons why you shouldn’t do content marketing with The Contrarian Guide to Content Marketing Part I. If you’ve… Read More
The Contrarian Guide to Content Marketing Part I
One of the things that the digital marketing industry’s great at is taking old ideas and renaming them so that they seem hip and new. Read More
Social Media Utopia
In 1516, Sir Thomas More published Utopia, a fictional account of an ideal society located on an island in the Atlantic Ocean. While it was… Read More
In the Digital Age, We Are Our Own News Source
Occasionally there are times when something in the world of technology changes and you just know that somehow things are never going to be the… Read More
Social Media: You’re Probably Doing it Wrong
By now, it’s a pretty sure bet that we’d all agree that social media has become a key component of any organization’s marketing plan. This… Read More
A Sneaking Feeling About the State of TV
Do you ever get one of those feelings that things aren’t quite what they seem? Sure, everything around you looks normal and you haven’t received… Read More
Ditching the Click
Imagine for a moment that you’re the VP of Communications at a Washington, DC-based organization tasked with influencing national policy on a particular issue. Then,… Read More
Top 5 Digital Marketing Trends for 2015-ish
By Dr. Sean Carton, Chief Creative Officer and Professor of the Practice at the University of Baltimore September might be considered by some to be… Read More
Hello, Left Brain! Creativity in the Digital Age
Human beings love to categorize stuff and put it in mental “boxes.” It’s a skill that served our primitive ancestors well by allowing them to… Read More