Building a “Local” Brand Identity Through Content Marketing
Yesterday my coworker came into the office and told me that his Butcher had a blog. That same day, I listened… Read More
This is my archive
Advertisers are the Real Winners of the 2014 World Cup
Every four years, the FIFA World Cup transforms hundreds of millions of people all over the world into crazed soccer fans. For about… Read More
Twitter Ads: A Quick Introduction
Twitter has been talking to businesses about their “Promoted” products for a little while now but it hasn’t been until recently that they’ve… Read More
Redefining “The Gaze”
The concept of the gaze is fundamentally about the relationship of pleasure and images. In psychoanalysis, the term “scopophilia” refers to pleasure in looking, and exhibitionism in… Read More
How the Banner Ad Was Born
Here’s a neat historical look back at the birth of the banner ad: The ad, which ran in October 1994, performed very well. It… Read More
Sponsored Content: An antidote for ad blindness?
By Pete Meacham, Director of Marketing The iconoclastic adman Howard Luck Gossage (1917-1969) once said that no matter how much data and analytics… Read More
How Can a Link Help Your Website?
A link can help your website in more ways then you probably thought. I don’t think we need to go over the ins and outs of… Read More
Can Facebook Ads Make You Rich? Yes. Well…No. Maybe?
So I walked into the office yesterday morning and started my typical routine. Made the office coffee, set up my laptop, and checked into Foursquare. Everything was… Read More
Politics & Social Media: Together forever?
In the past few years social media has become a larger part of politics then I ever could have imagined. To start, I’d like to… Read More
The Rise of the Mobile Gaming Industry
With the average iPhone user playing 14.7 hours of games each month it’s no surprise that the mobile gaming industry is expected to double by… Read More