This is my archive

Getting Drafty

Why you should use AI to generate first drafts and not feel bad about it. In the chaotic twists and turns of the… Read More

Hormones. Yeah, that’s right, hormones.

If we’re being honest, it’s a little exhausting keeping up with all the chatter around artificial intelligence. But, it is important, and there’s… Read More

idfive Earns Two Platinum Awards from MarCom Awards

Baltimore, MD  Baltimore-based integrated marketing agency idfive is excited to share the receipt of two Association of Marketing and Communication Professionals’… Read More

idfive Earns Two from the CASE Awards

Baltimore, MD  Baltimore-based integrated marketing agency idfive is excited to announce that it has received two Council for Advancement and Support of Education… Read More

Creating Social and Culturally Aware Campaigns

Diversity and Representation are essential to creating a more equitable society That’s just a statement of fact. People come in all… Read More

idfive’s Couch-Side Review of Super Bowl LIV Ads

Ah, the Super Bowl, the most exciting time of year for those in advertising, and those who enjoy critiquing creative from their couch… Read More

Is Your Brand Ready for Its Close Up?

In a fast-paced, DIY marketing world, it’s tempting to skip the painstaking process of a professional photo shoot. We have cameras… Read More

The Link Between Anthropology and Innovation

It’s hard to believe how many business leaders seeking innovation still don’t turn to their customers for insight. Without first… Read More

The Three Narratives That Matter Most to Mission-Based Brands

Human beings are a social species. You’ve probably heard this often enough to be rolling your eyes right now, but that doesn’t make… Read More

The Ethics of Digital Targeting

According to Gallup, confidence in our nation’s major institutions—banks, newspapers, big businesses, medical systems, public schools, etc.—is at an all-time low. Despite… Read More