The Ethics of Digital Targeting
According to Gallup, confidence in our nation’s major institutions—banks, newspapers, big businesses, medical systems, public schools, etc.—is at an all-time low. Despite… Read More
This is my archive
Instantly Improve Your Brand Designs With the Golden Ratio
You may remember learning about the Golden Ratio in your high school geometry class, but did you know that if you use those… Read More
Brand Love in the Time of Instagram
How Do Brands Make Us Feel? A wise man (actually, it was our Creative Director Matt McDermott) once said that brand is “everything that goes… Read More
Don’t Make Your Ads Look Like Other Ads
The “Passable Movie” Cycle Popular vlogger Evan Puschak argues in his The Nerdwriter series that the only thing worse… Read More
Culture: The Language Of Advertising
Imagine a photo of a fire-lit cave wall with a stick figure drawn on it. This probably makes you… Read More
Adapt Your Marketing Strategy to Facebook’s Ever Growing Business Page
The Facebook business page has come so far so fast that not only have most marketers not noticed the new tools, but they also haven’t figured out… Read More
The Difference Between Good Email Marketing and Great Email Marketing: Audience Segmentation
Considering an email marketing campaign? Good call. Not only is email one of the most effective tactics… Read More
How Mr. Clean Made His Comeback
Dating as far back as the 1960’s “Golden Age” of advertising in America, brand mascots have managed to stand the test of time. Read More
14 Ways to Make Video Marketing Easy
Unless you’ve been living under a rock, you know that content marketing is leaning towards video pretty heavily. It’s to the point where… Read More
Facebook Wants to Kill Your Landing Page
If you’re using Facebook as the media channel for your lead generation campaign you have to choose between two strategic choices. Read More
