Internet Ad Spending Is Set to Top ’05 High – $16 billion
The wall street journal had this to say today: “Internet Ad Spending Is Set to Top ’05 High NEW YORK — Internet ad sales for… Read More
This is my archive
What does she want?
What do women want? Well, to start, what women want are power tools, dishwashers, digital cameras, automobiles, and houses. Not surprising to those who… Read More
Why can’t traditional agencies make online advertising work?
Why can’t traditional agencies make online advertising work? Over the past few months I have been watching my clients struggle conceptually with the online advertising… Read More
5 Second TV Commercials
People are watching less and less TV. We all know that the TV industry is struggling big time. And networks are responding by airing… Read More
The Ubiquitous Phonebook – Why Wont You Just Die?
Last week I heard someone banging on my front door. It was the mailwoman letting me know there was a package too big to fit… Read More
Old Media Deathwatch: Deconstructing Spot Runner
Why is Madison Avenue quaking in its boots about Spot Runner? Because of an itch one gets when looking at Spot Runner and then switching… Read More
AOL Bets Big on Ads
Earlier this week, AOL announced a departure from their subscription based revenue model. They plan to make cash by selling ad space. In fact,… Read More
A good dentist is hard to find
I’d been working in the Web industry for a few years before I realized how the Internet was going to change absolutely everything. The year… Read More
Old Media Deathwatch: One in Four Teens Can’t Name Broadcast Networks
If you doubt that old media is on the way out, this recent story in AdAge (Google cache link) should change your mind pretty quickly. Read More
In Their Brilliance, Wal-Mart Forgot One Thing: The Consumer
Wal-Mart has made oodles of dollars by applying some smart and consistent strategies to their operation. They have made significant investments to their infrastructure,… Read More