CareerBuilder knocks C-K, C-K cuts Back
So you have all heard of careerbuilder, you know, the monkeys & whatnot. What is interesting is that several years ago you may NOT have… Read More
This is my archive
5 of the worst commercials ever!
I was working on my regular column for ClickZ and had decided to write about Cartoon Network’s Boston “viral marketing” fiasco when I began to… Read More
American Women and Spiritual Thirst
Atoosa Rubenstien: See her as a future Oprah / Martha Stewart meets hello kitty with a bit of New York thrown in on the side… Read More
Skinning Ads & Personalization (The Future is Now)
I’ve been tinkering with Pandora for a while now, over the course of a year at least. For those unfamiliar,… Read More
Buy Ads to Sell More Ads
Google’s revenue model is largely tied to the sales of ads.Newspaper’s revenue model is also mainly tied to selling ads. It works quite… Read More
Marketing is not a department
John Dodds over at “make marketing history” has written a several-paragraphs-long response to the cluetrain, called the j-train, that is worth praise for both… Read More
Internet Ad Spending Is Set to Top ’05 High – $16 billion
The wall street journal had this to say today: “Internet Ad Spending Is Set to Top ’05 High NEW YORK — Internet ad sales for… Read More
What does she want?
What do women want? Well, to start, what women want are power tools, dishwashers, digital cameras, automobiles, and houses. Not surprising to those who… Read More
Why can’t traditional agencies make online advertising work?
Why can’t traditional agencies make online advertising work? Over the past few months I have been watching my clients struggle conceptually with the online advertising… Read More
5 Second TV Commercials
People are watching less and less TV. We all know that the TV industry is struggling big time. And networks are responding by airing… Read More