This is my archive

5 of the worst commercials ever!

I was working on my regular column for ClickZ and had decided to write about Cartoon Network’s Boston “viral marketing” fiasco when I began to… Read More

American Women and Spiritual Thirst

Atoosa Rubenstien: See her as a future Oprah / Martha Stewart meets hello kitty with a bit of New York thrown in on the side… Read More

Skinning Ads & Personalization (The Future is Now)

I’ve been tinkering with Pandora for a while now, over the course of a year at least. For those unfamiliar,… Read More

Buy Ads to Sell More Ads

Google’s revenue model is largely tied to the sales of ads.Newspaper’s revenue model is also mainly tied to selling ads. It works quite… Read More

Marketing is not a department

John Dodds over at “make marketing history” has written a several-paragraphs-long response to the cluetrain, called the j-train, that is worth praise for both… Read More

Internet Ad Spending Is Set to Top ’05 High – $16 billion

The wall street journal had this to say today: “Internet Ad Spending Is Set to Top ’05 High NEW YORK — Internet ad sales for… Read More

What does she want?

What do women want? Well, to start, what women want are power tools, dishwashers, digital cameras, automobiles, and houses. Not surprising to those who… Read More

Why can’t traditional agencies make online advertising work?

Why can’t traditional agencies make online advertising work? Over the past few months I have been watching my clients struggle conceptually with the online advertising… Read More

5 Second TV Commercials

People are watching less and less TV. We all know that the TV industry is struggling big time. And networks are responding by airing… Read More

The Ubiquitous Phonebook – Why Wont You Just Die?

Last week I heard someone banging on my front door. It was the mailwoman letting me know there was a package too big to fit… Read More