TV Advertising Gets Another Shot
The “Targeted TV Ads Set for Takeoff” article in yesterday’s Wall Street Journal by Suzanne… Read More
This is my archive
The Forecast Calls For Snow(man).
Here’s a billboard we designed for UB that just went up a week ago; I’m particularly pleased with the results because we had to do… Read More
IE9 to have “tracking protection”
Interesting news out of Redmond regarding a component of Internet Explorer 9 that may impact the efficacy of online advertising. The feature in question… Read More
The Web is not a TV Channel
Wow. There’s so much to digest in this article, it’s hard to even know where to start. I’ll start here: …This is why advertisers and… Read More
The End of the Ad Agency?
From my latest ClickZ article: “Do we really need advertising agencies anymore? Are we witnessing the great ‘reboot’ of the advertising industry hastened (but not… Read More
Political Campaigns from an Advertising Perspective
Seems like there’s a whole class of agencies that works only for political campaigns. By and large, their work is subpar–way below the national standard… Read More
The Dumb Internet Trend is Dead! Long Live the Dumb Internet Trend!
Just when you thought the whole “open a storefront in Second Life!” B.S. might have cured us of our overestimation of Dumb Internet Marketing… Read More
Game Console Advertising Takes a Major Turn Towards Legitimacy
For years now we have seen ads and product placements in video games. And it makes sense too, gamers spend more time playing games… Read More
12 Types of TV Ads, and 8 Types of Web Banners
As it turns out, according to Donald Gunn, the creative director at Leo Burnett advertising agency, there are 12 types of ads. Demo. Example:… Read More
Google’s Street View: Is this the real endgame?
Yeah, Google Street View is cool, but what’s the business model? Perhaps Google’s endgame is going to be something like the shot above: dynamically-inserted,… Read More