More on the Howard Schultz/Starbucks Memo
NPR did a story this weekend on the Starbucks brouhaha. They went to Pike Market in Seattle to visit the original Starbucks, and it was… Read More
This is my archive
More on the Howard Schultz/Starbucks Memo
NPR did a story this weekend on the Starbucks brouhaha. They went to Pike Market in Seattle to visit the original Starbucks, and it was… Read More
You got my attention. Now what?
I don’t make a habit of clicking on ads. I create them, I look at them, and am… Read More
Jury d’Ethique Publicitaire
“Adjudication of the Jury d’Ethique Publicitaire: Complaint: The ad is regarded as degrading and shocking, of bad taste, vulgar, disrespectful of human dignity and… Read More
CareerBuilder knocks C-K, C-K cuts Back
So you have all heard of careerbuilder, you know, the monkeys & whatnot. What is interesting is that several years ago you may NOT have… Read More
5 of the worst commercials ever!
I was working on my regular column for ClickZ and had decided to write about Cartoon Network’s Boston “viral marketing” fiasco when I began to… Read More
American Women and Spiritual Thirst
Atoosa Rubenstien: See her as a future Oprah / Martha Stewart meets hello kitty with a bit of New York thrown in on the side… Read More
Skinning Ads & Personalization (The Future is Now)
I’ve been tinkering with Pandora for a while now, over the course of a year at least. For those unfamiliar,… Read More
Buy Ads to Sell More Ads
Google’s revenue model is largely tied to the sales of ads.Newspaper’s revenue model is also mainly tied to selling ads. It works quite… Read More
Marketing is not a department
John Dodds over at “make marketing history” has written a several-paragraphs-long response to the cluetrain, called the j-train, that is worth praise for both… Read More