Public Trust in Higher-Ed Plummeting, A Serious Brand Problem
The latest Gallup survey on U.S. confidence in higher education spotlights a chilling drop in public trust. This nearly evenly… Read More
This is my archive
“This branding stuff is stupid.”
We pride ourselves in our relentless quest to find the nugget of insight from which an arresting, authentic, and memorable brand is hatched. Along the… Read More
Brands, Know Thyself
This above all: to thine own self be true, And it must follow, as the night the day, Thou canst not then be… Read More
Branding Liberal Arts in the Age of a Pandemic
In Mark Twain’s 1897 travelogue Following the Equator, Mr. Clemens begins chapter twenty-five with a quote from Puddin’head Wilson’s… Read More
Fundraising and Branding: Friends or Foes?
Why advancement and marketing have to get along On the face of it, it seems pretty simple. Your nonprofit’s fundraising… Read More
Neurodesign: Promote Simplicity, Emote Joy, and Drive Action
Introduction Neurodesign is an emerging field of design practice that accounts for how our brains are wired to create designs that… Read More
How Your Brand Responds to COVID-19 Is Your Brand
At idfive, we define brand as everything you do to make people feel a certain way about your organization—intentionally or unintentionally. With that… Read More
idfive’s Couch-Side Review of Super Bowl LIV Ads
Ah, the Super Bowl, the most exciting time of year for those in advertising, and those who enjoy critiquing creative from their couch… Read More
Ghosts of Advertising’s Past
Gloomy days, dark nights, cutting winds and driving snow: the marks of winter. And there, shining like a beacon, is the holiday season. Read More
The Key to Purposeful Animation in Advertising
With the rise of social media and other digital mediums, animation has taken a front-row seat in the world of marketing and advertising. Read More
