This is my archive

Doing it Live: What You Need to Start Streaming Events

During this coronavirus crisis, we’re all practicing social distancing (Right? Right!) and avoiding groups bigger than 10 people here in Maryland, so putting… Read More

What Women—Past and Present—Want You to Know About Advertising

It’s the early 90s. The Berlin Wall has fallen, The Simpsons are America’s favorite family, and the Internet is just a speck on… Read More

Keeping Collaboration and Creativity High as We Keep Our Distance

As the COVID-19 crisis continues to expand and evolve, more and more companies are suddenly stepping into unfamiliar territory: a completely remote staff. Maintaining normal… Read More

UX, Dopamine, and Motivation

Understanding where Dopamine comes from can have a sticky effect on your website. Read More

How Lack of Empathy in Design Can Cause Real Consequences

This past June, the Maryland Motor Vehicle Administration became an unlikely case study in empathetic design as its handling of a new license… Read More

Building Powerful, Time-Saving Tools for Website Administrators

Website administrators spend a lot of time and energy ensuring that the content on their sites delivers a high-quality user experience. For administrators… Read More

Remember, You Are Marketing to Real Life People

After P&G had spent millions of dollars developing Febreze, it sold poorly. When company researchers visited the homes of their target… Read More

idfive and Baltimore Office of Promotion & The Arts Launch New Light City Website to Promote Premier Festival

BALTIMORE (March 05, 2018)—idfive, Baltimore-based integrated marketing and communications firm, recently launched the redesign of the Baltimore Office of Promotion &… Read More