This is my archive

What Women—Past and Present—Want You to Know About Advertising

It’s the early 90s. The Berlin Wall has fallen, The Simpsons are America’s favorite family, and the Internet is just a speck on… Read More

Keeping Collaboration and Creativity High as We Keep Our Distance

As the COVID-19 crisis continues to expand and evolve, more and more companies are suddenly stepping into unfamiliar territory: a completely remote staff. Maintaining normal… Read More

UX, Dopamine, and Motivation

Understanding where Dopamine comes from can have a sticky effect on your website. Read More

How Lack of Empathy in Design Can Cause Real Consequences

This past June, the Maryland Motor Vehicle Administration became an unlikely case study in empathetic design as its handling of a new license… Read More

Building Powerful, Time-Saving Tools for Website Administrators

Website administrators spend a lot of time and energy ensuring that the content on their sites delivers a high-quality user experience. For administrators… Read More

Remember, You Are Marketing to Real Life People

After P&G had spent millions of dollars developing Febreze, it sold poorly. When company researchers visited the homes of their target… Read More

idfive and Baltimore Office of Promotion & The Arts Launch New Light City Website to Promote Premier Festival

BALTIMORE (March 05, 2018)—idfive, Baltimore-based integrated marketing and communications firm, recently launched the redesign of the Baltimore Office of Promotion &… Read More

Can SEO Predict the Next President?

We are in the middle of one of the savviest and most brutal political campaign that I can remember. Both political candidates are jockeying hard for… Read More

Politics & Social Media: Together forever?

In the past few years social media has become a larger part of politics then I ever could have imagined. To start, I’d like to… Read More

Is The UN Is Going Social?

Well maybe not, but we can always hope. It was announced last Tuesday that the United Nations meeting this month in NYC will, in part,… Read More