From Hope to Action: Lean on Marketing to Avoid the Enrollment Cliff
Hope is not a strategy. Like it or not, doing nothing, or worse yet, hope is not a strategy for colleges and universities… Read More
This is my archive
Public Trust in Higher-Ed Plummeting, A Serious Brand Problem
The latest Gallup survey on U.S. confidence in higher education spotlights a chilling drop in public trust. This nearly evenly… Read More
idfive Earns Two Platinum Awards from MarCom Awards
Baltimore, MD Baltimore-based integrated marketing agency idfive is excited to share the receipt of two Association of Marketing and Communication Professionals’… Read More
Five Steps To Hedge for the Looming Enrollment Cliff
This blog post stemmed from a viewing of Dr. Carrie Phillips’ presentation ‘The Cliff is Coming: Strategies to Prepare’ at the eduWeb 2023 Conference. It… Read More
idfive Earns Two from the CASE Awards
Baltimore, MD Baltimore-based integrated marketing agency idfive is excited to announce that it has received two Council for Advancement and Support of Education… Read More
Top 9 Interesting, Innovative, & Impactful Higher Ed DEIB Initiatives
We don’t think we need to go into the details, but we think it’s safe to say that the last several years have… Read More
Are FAQs Done for Good?
For those of us born before broadband, it might seem a little strange to think of a prevalent internet feature as “old-fashioned.” But… Read More
Better Giving Through Science
In my last post I took a broad look at the research into what motivates people to donate their hard-earned… Read More
Why People Give
‘Tis the season for giving, right? Apparently so. According to donor management software company NeonOne, nearly a third (31%) of all giving for the… Read More
“This branding stuff is stupid.”
We pride ourselves in our relentless quest to find the nugget of insight from which an arresting, authentic, and memorable brand is hatched. Along the… Read More
