This is my archive

The Post-Launch Hangover: How AI Makes Website Governance Feel Effortless

The typical enterprise website redesign and development launch is fraught with excitement and possibility. There is nothing better than the sweet fragrance of a freshly… Read More

How UX Designers Can Use Neurodesign to Boost Focus and Productivity

Multitasking is the biggest con the modern world has ever sold us, right up there with fad diets that promise you can eat nothing but… Read More

Writing for the Web in The Era of Artificial Intelligence

A Guide for Search Engines, AI, IA, and Human Brains All people have brains, right? And each brain seeks to answer questions differently. Read More

From Hope to Action: Lean on Marketing to Avoid the Enrollment Cliff

Hope is not a strategy. Like it or not, doing nothing, or worse yet, hope is not a strategy for colleges and universities… Read More

Public Trust in Higher-Ed Plummeting, A Serious Brand Problem

The latest Gallup survey on U.S. confidence in higher education spotlights a chilling drop in public trust. This nearly evenly… Read More

idfive Earns Two Platinum Awards from MarCom Awards

Baltimore, MD  Baltimore-based integrated marketing agency idfive is excited to share the receipt of two Association of Marketing and Communication Professionals’… Read More

Five Steps To Hedge for the Looming Enrollment Cliff

This blog post stemmed from a viewing of Dr. Carrie Phillips’ presentation ‘The Cliff is Coming: Strategies to Prepare’ at the eduWeb 2023 Conference. It… Read More

idfive Earns Two from the CASE Awards

Baltimore, MD  Baltimore-based integrated marketing agency idfive is excited to announce that it has received two Council for Advancement and Support of Education… Read More

Top 9 Interesting, Innovative, & Impactful Higher Ed DEIB Initiatives

We don’t think we need to go into the details, but we think it’s safe to say that the last several years have… Read More

Are FAQs Done for Good?

For those of us born before broadband, it might seem a little strange to think of a prevalent internet feature as “old-fashioned.” But… Read More