When You’re Afraid to Fail But You Gotta Create Anyway
When asked to write on the fear of failure, I bristled a little. I knew tackling this topic would require a particular level of vulnerability. Read More
This is my archive
How to Pump-Up Your Marketing Team and Give Them a Purpose
Whenever I think of the words “team,” “culture,” and “motivation” I’m almost always reminded of the moving speeches you find in good-old Americana sports movies. Read More
Top 3 Higher Ed Event Pitfalls and How to Avoid Them
For those of us in academia, Commencement looms just around the corner. Despite the myriad details that go into the ceremony itself,… Read More
Is Your Brand Ready for Its Close Up?
In a fast-paced, DIY marketing world, it’s tempting to skip the painstaking process of a professional photo shoot. We have cameras… Read More
Remember, You Are Marketing to Real Life People
After P&G had spent millions of dollars developing Febreze, it sold poorly. When company researchers visited the homes of their target… Read More
