This is my archive

How High School Students Use College Websites, According to the Data

Today’s high school students are rapidly developing new ways of researching colleges online – from social media to texting to virtual reality. Are you… Read More

10 Ways Free Tuition Will Change Higher Ed Marketing

When Socrates taught Plato and other wealthy Athenians, he refused payment, a position that didn’t… Read More

5 Lessons Learned From eduWeb Digital Summit

This year, I had the chance to attend my very first conference. The eduWeb Digital Summit was hosted in the city of Brotherly Love, Philadelphia,… Read More

How Lack of Empathy in Design Can Cause Real Consequences

This past June, the Maryland Motor Vehicle Administration became an unlikely case study in empathetic design as its handling of a new license… Read More

It Takes More: idfive’s Day of Giving With the Maryland Food Bank

Last Saturday a group of fivers got together to package meal kits in the Maryland Food Bank (MFB) warehouse for our annual, company-wide… Read More

UX is all about error prevention and recovery — oh, and feedback, too

When was the last time you… Read More

LoJack Your Highjacked Focus Group Study

Focus groups suck. They really do. Sure, it’s a long-standing qualitative research technique that has tipped millions of decisions made by… Read More

How to Create a Trusting Partnership With Any Client

We all know the importance of trust in the world of marketing. Trust between you and your client, manager, or board members results… Read More

Building Powerful, Time-Saving Tools for Website Administrators

Website administrators spend a lot of time and energy ensuring that the content on their sites delivers a high-quality user experience. For administrators… Read More

idfive Grows, Evolves Its Creative Team

Baltimore, MD (June 3) Integrated marketing agency, idfive, expanded its creative team this month, welcoming Associate Creative Director Meagan Petri. The… Read More