I’m Chief Anthropologist at idfive. As far as I’m concerned, it’s the best and worst job title in marketing today. When a potential client sees… Read More
Imagine a photo of a fire-lit cave wall with a stick figure drawn on it. This probably makes you… Read More
If you understand the reality of higher education today, then you’re willing to take the leap to the stage we like to call “University 5.0.”… Read More
Michael read this article and circulated it to a couple of people. Not before long, the entire leadership was reading it. Read More
Digital media is in our DNA. And because we live this stuff, keeping current is something we do naturally. But we don’t just work to… Read More
As the Primary season has progressed, there’s been no end of political pundits backpedaling and mea-culpa-ing over their previous inability to predict the rise of… Read More
The perks of Medium are pretty obvious. The channel is free to use, has a built in audience, and it provides content creators with… Read More
There are two types of people in this world: those who agree that strategy is hard—and damn liars… That’s… Read More
In April we looked at all the reasons why you shouldn’t do content marketing with The Contrarian Guide to Content Marketing Part I. If you’ve… Read More
One of the things that the digital marketing industry’s great at is taking old ideas and renaming them so that they seem hip and new. Read More
