Ghosts of Advertising’s Past
Gloomy days, dark nights, cutting winds and driving snow: the marks of winter. And there, shining like a beacon, is the holiday season. Read More
This is my archive
The Key to Purposeful Animation in Advertising
With the rise of social media and other digital mediums, animation has taken a front-row seat in the world of marketing and advertising. Read More
Why Budget-Strapped Marketers Should Take a Risk on Specific Messaging
If you want to make a real connection with another person, what do you do? If you’re like most of us, you don’t… Read More
Toast, Don’t Boast: Messaging Tips For Your Donor Events
Whether your institution is a private liberal arts college or the state’s flagship institution, no doubt your donor events come in all shapes and sizes. Read More
How High School Students Use College Websites, According to the Data
Today’s high school students are rapidly developing new ways of researching colleges online – from social media to texting to virtual reality. Are you… Read More
10 Ways Free Tuition Will Change Higher Ed Marketing
When Socrates taught Plato and other wealthy Athenians, he refused payment, a position that didn’t… Read More
How Influencer Marketing Works in Higher Education
When you think of an influencer, what comes to mind? A super smart techie reviewing the newest iPhone? A famous Beauty Blogger making a tutorial… Read More
LoJack Your Highjacked Focus Group Study
Focus groups suck. They really do. Sure, it’s a long-standing qualitative research technique that has tipped millions of decisions made by… Read More
Digital Magazines: The Trojan Horse of Content
In 2017, over 260 billion emails were sent per day… Read More
The Prospective Student Journey Starts with Brand
The prospective student journey starts well before they see you on social media, receive a postcard in the mail, or visit your website. Read More
