This is my archive

The Key to Purposeful Animation in Advertising

With the rise of social media and other digital mediums, animation has taken a front-row seat in the world of marketing and advertising. Read More

Why Budget-Strapped Marketers Should Take a Risk on Specific Messaging

If you want to make a real connection with another person, what do you do? If you’re like most of us, you don’t… Read More

Toast, Don’t Boast: Messaging Tips For Your Donor Events

Whether your institution is a private liberal arts college or the state’s flagship institution, no doubt your donor events come in all shapes and sizes. Read More

idfive Hosts Nonprofit Make-A-Thon in Baltimore City

This year, idfive had the pleasure of hosting Make a Mark, Baltimore, the event that partners designers, developers, writers, and other creative professionals with local… Read More

idfive Promotes Three to Associate Vice President Positions

Baltimore, MD (September, 30) Integrated marketing agency, idfive, announced that it has promoted Chris Smith, Matt McDermott, and Nick Rigby to Associate Vice President positions,… Read More

How High School Students Use College Websites, According to the Data

Today’s high school students are rapidly developing new ways of researching colleges online – from social media to texting to virtual reality. Are you… Read More

10 Ways Free Tuition Will Change Higher Ed Marketing

When Socrates taught Plato and other wealthy Athenians, he refused payment, a position that didn’t… Read More

5 Lessons Learned From eduWeb Digital Summit

This year, I had the chance to attend my very first conference. The eduWeb Digital Summit was hosted in the city of Brotherly Love, Philadelphia,… Read More

How Lack of Empathy in Design Can Cause Real Consequences

This past June, the Maryland Motor Vehicle Administration became an unlikely case study in empathetic design as its handling of a new license… Read More

It Takes More: idfive’s Day of Giving With the Maryland Food Bank

Last Saturday a group of fivers got together to package meal kits in the Maryland Food Bank (MFB) warehouse for our annual, company-wide… Read More