Improving Diversity Marketing in Higher Education
Can colleges do a better job of portraying diversity? Recently Rebecca Darmoc, a Marketing Director at Rush University College of Nursing, tackled… Read More
This is my archive
Colleges and Cash Crops – Creating New Revenue Streams
For several years, colleges big and small have faced tough economic times. Tuition rates continue to rise, leaving many to offer… Read More
What Marketers Can Learn From The Worst Higher Education Website Ever
It seemed highly unlikely that web brutalism, a design style that is intentionally clunky, ugly and outdated, would ever be… Read More
13 Microsites Designed to do One Thing: Recruit Students
Sometimes in higher education there are forces with competing priorities. Just sometimes, though. The stronger those forces are, the harder it is to create a… Read More
The Power of Flexible Brands
The year is 1994. You’re in the family van, hours into a road trip. Your little sister restates the obvious: I’m hungry! There is no… Read More
Preparing Your Website For Voice-Recognition Usability
As an English native living in America who’s accent can often be hard for technology to understand, this is a bit of a… Read More
Introducing: Culture Soak – A multimedia learning journey for marketing strategists, creatives, and communicators.
People form predictable habits and routines. After work we head home, watch a familiar TV show, read a book by our favorite author,… Read More
Heuristic Review: A Little Known — and Powerful — User Experience Tool
User experience is that intercept where sociology, anthropology, communication, psychology, technology, art, design, writing, and marketing come together. Experts in the field often use different methods–such… Read More
Watching a Grown Man Cry in a Grocery Store and Other Ways Your Business Could Use a Chief Anthropologist
I’m Chief Anthropologist at idfive. As far as I’m concerned, it’s the best and worst job title in marketing today. When a potential client sees… Read More
Don’t Make Your Ads Look Like Other Ads
The “Passable Movie” Cycle Popular vlogger Evan Puschak argues in his The Nerdwriter series that the only thing worse… Read More
