I’m Chief Anthropologist at idfive. As far as I’m concerned, it’s the best and worst job title in marketing today. When a potential client sees… Read More
The Facebook business page has come so far so fast that not only have most marketers not noticed the new tools, but they also haven’t figured out… Read More
Considering an email marketing campaign? Good call. Not only is email one of the most effective tactics… Read More
Brands in industries like education, not for profit, community service and environmental protection tend to have one thing in common: they sell delayed… Read More
Looking outside my window on a snowy workday, I spotted a US Postal Service worker trudging from my house to the next through… Read More
Some of the best performing content is edcuational. It’s no secret that the web is the first place that most of us to go learn… Read More
Unless you’ve been living under a rock, you know that content marketing is leaning towards video pretty heavily. It’s to the point where… Read More
Online lead generation isn’t a simple process. There’re just too many pieces of the puzzle that all need to work together in order to provide a… Read More
The biggest mistake a student recruitment team can make with its content marketing effort is distributing articles that were never designed for student recruitment in the first place. While student newspapers,… Read More
Impactful, scrappy, and often underutilized, link building is the sixth man of content marketing/SEO strategy. The tactic includes getting 3rd party websites to link to your sites, either because… Read More
