This is my archive

LoJack Your Highjacked Focus Group Study

Focus groups suck. They really do. Sure, it’s a long-standing qualitative research technique that has tipped millions of decisions made by… Read More

Building Powerful, Time-Saving Tools for Website Administrators

Website administrators spend a lot of time and energy ensuring that the content on their sites delivers a high-quality user experience. For administrators… Read More

Is Your Brand Ready for Its Close Up?

In a fast-paced, DIY marketing world, it’s tempting to skip the painstaking process of a professional photo shoot. We have cameras… Read More

Achieve Your Fundraising Goals with the Perfect Donation Form

As a mission-based agency, we partner with clients from non-profits and… Read More

idfive Launches SUNY Potsdam Website

Baltimore, MD  (February, 15th) Integrated marketing agency idfive has launched a redesigned website for SUNY Potsdam, an over 200-year-old school in the… Read More

Essential Tips for Collaboration Between UI Designers and Front End Developers

Earlier this year, we were given a challenge: Design, build, test, and deploy a brand new site for… Read More

Preparing Your Website For Voice-Recognition Usability

As an English native living in America who’s accent can often be hard for technology to understand, this is a bit of a… Read More


Last month, I really made the effort to start creating more modular and scalable CSS. With the demand of responsive websites and the realization that… Read More

Web Design Best Practices with Browser Diet

I was bouncing around the internet this morning (yes, bouncing) looking through my usual RSS, techy-news sites and Google+ when I stumbled on a link… Read More

Asset preprocessing

SASS, CoffeeScript, LESS, jsmake, IcedCoffeeScrpt, HAML, Jade, Slim, Eco… What are all of these things?  They’re all scripts or programs designed to change how you… Read More