The idfive Team Disarmingly smart. Ferociously passionate. Surprisingly cuddly.

Andres Zapata


Andres is responsible for the operation and direction of idfive—up to and including turning off the lights before locking up. With over 20 years of experience leading projects for clients in various industries, he’s a fixture on the creative, development, and strategic teams at the agency.

Notable Clients: WRA, The University of Baltimore, Pulitzer Center on Crisis Reporting

Quote: “Hope is not a strategy.”

Alias: Don't quote me on this

Dr. Sean Carton

Chief Strategist

Sean is the Chief Strategist at idfive, founding Dean of the School of Design and Media at Philadelphia University, and the co-author of one of the first books about the Web (The Mosaic Quick Tour series).

Notable Clients: Rubbermaid, Armstrong, Maryland Institute College of Art, Goucher College, iRobot, University of Michigan, University of Maryland, and the Henry J. Kaiser Family Foundation

Quote: “You can never have enough parentheses.”

Alias: El Beardo

Tara Nowakowski

AVP, Finance

Profile cut for budgetary reasons.

Notable Clients: idfive, the world

Quote: “Hello, friend.”

Alias: Number Crunch

Jake Tarbert

Associate Vice President

A veteran of the Disney Institute, Jake understands that the greatest business truths are distilled from creativity, discipline, and sometimes cartoon mice. He rules the account department with a pragmatic and well manicured fist, and is a favorite amongst idfive’s longest-standing clients. Respected for his level-headedness, he’s a drop of stability and reason in a whirlpool of hectic demands and scary ideas. Jake holds a BS in Business Administration from Susquehanna University and an MBA from St. Joseph’s University.

Notable Clients: The University of Baltimore, Meridian Health Care, Brookes Publishing.

Quote: “Your timesheet has been rejected.”

Alias: Tarbs

Colleen Riopko

AVP, Media and Communications

Loved by media reps and clients alike, Colleen finds the happy place located between value and respect. She measures the passage of time in day-parts and the change of the seasons in remnant buys. Whether she’s on the phone or on the boat, she knows what it takes to navigate the uncertain waters of CPMs, DMAs, and GRPs, leading clients safely into the port of stellar ROI.

Notable Clients: The University of Baltimore, Eddie’s of Roland Park, Miramax Films, Sterling Jewelers, New York Lottery, Nissan/Infiniti, Baltimore County Department of Economic Development, Baltimore County Recycling, Maryland SPCA

Quote: “If it’s on a map, it’s on my radar.”

Alias: Lake House

Caitlin Currey

Associate Vice President

Caitlin understands clients because she’s been the client, working as a senior communications manager for the Savannah College of Art and Design. While there she helped oversee the communications for the Savannah Film Festival, and the launch of SCAD’s Hong Kong campus. When not on the phone with a client, she can be found eating Old Bay caramels and pestering developers.

Notable Clients: Savannah College of Art and Design, Boys and Girls Club, Baltimore Office of Promotion & the Arts, Whitman, Requardt & Associates

Quote: “This is a hot mess.”

Alias: Cutty

Dr. Robbie Blinkoff

Chief Anthropologist

As the Chief Anthropologist at idfive, Robbie helps lead, structure, guide, and facilitate all the thinking parts of idfive’s processes. Robbie’s a full throttle cultural anthropologist, design thinker and all out lo-fi devotee.

Notable Clients: Google, FedEx, Nike, Microsoft, Intel, Adobe, Herman Miller, Target

Quote: “The only thing that separates us from animals is our option not to act like one.”

Alias: Human

Chris Smith

Director of Marketing

Chris is a multi-channel marketer with his finger on the pulse of the fast moving digital space—and his hand in the cookie jar of strategic ideas. He believes creative technology and media aren’t mutually exclusive—they’re just dating. And he aims to bridge the divide between all disciplines to deliver on-target solutions for idfive’s clients. He wields digital strategy and new technology like nun-chuks to knock down business obstacles and take down our clients’ most vexing problems.

Notable Clients: Werner Ladder, American University, The Cystic Fibrosis Foundation

Quote: "Time to get to work."

Alias: Country Boy

Matt McDermott

Creative Director

A Baltimorean by birth and destiny, Matt’s a former city public school teacher and roller derby referee: the two are unrelated. You’ll find his fingerprints on everything at idfive—from the creative to the pastries. He finds great joy in working with people much smarter and better looking than he is. He serves on the board of directors for CLIA (Community Law in Action) and is an active volunteer and fundraiser at BARCS (the Baltimore Animal Rescue and Care Shelter). He also serves as President of the American Advertising Federation's Baltimore chapter and is an adjunct professor of advertising at Towson University.

Notable Clients: United Way, Maryland SPCA, Smithsonian, Harvard University, National Geographic, University of Maryland, Johns Hopkins University.

Quote: “Are you going to eat that?”

Alias: That Guy

Nick Rigby

Director of Development

A UK import, Nick brings a metric ton of sophistication and technological know-how to the creative and development teams. Formerly a senior developer for The Economist, he’s off his trolley for user experience, interaction design, and room temperature beer. He’s contributed to multiple publications including A List Apart, which is the only one that really counts.

Notable Clients: Yahoo!, Nutricia, Baltimore Office of Promotion & the Arts, The University of Maryland School of Nursing.

Quote: “Sorry about the whole War of 1812 unpleasantness.”

Alias: Nooks & Crannies

Peter Toran

Lead Strategist

Having served as the VP of Communications and Planning at the University of Baltimore for a decade and change, Peter is an expert on enrollment strategy, institutional branding, and communications. He is also an Executive Board Member of WYPR, Maryland’s NPR station, an award-winning playwright, and once guest starred as a nameless, loose-cannon bad guy on the third season of Early Edition.

Notable Clients: University of Maryland Francis King Carey School of Law, University of Baltimore, Clinical Legal Education Association, University of Maryland School of Nursing, Helia Health and Wellness

Quote: "A fool thinks himself to be wise, but a wise man knows himself to be a fool."

Alias: Shakespeare

Steve Stephenson

Associate Director of Development

Steve speaks softly and carries a big skill set—graphic design, web development, interaction design. He’s madly in love with technology and design, and his passion seeps outside the boundaries of his day-to-day work. Steve’s won awards as a mixed media artist, combining traditional and digital art to create a unique style. He has a BA in Visual Communications and Digital Media Arts from Bowie State University and a Master’s in Web Applications Development from Towson University.

Notable Clients: The University of Baltimore, Towson University, Brookes Publishing, Bowie State University, Astute Magazine, Inman Council of Brown University

Quote: "inaudible"

Alias: Soft Talk

John Frizzera

Senior Marketing Manager

In his 20+ years in the marketing industry John’s taken on quite a few titles: copywriter, strategist, project manager, consultant, 4:00 pm coffee maker, March Madness Office Pool Champ, etc. Countless marketing publications, newsletters, websites, and mass emails have felt the warmth of his expertise. And as a consultant for the University of Maryland Medical System, he mastered the art of communicating complicated values to everyday people.

Notable Clients: Internal idfive Support

Quote: "We're going for a Hail Mary -- I don't care that it's third down!"

Alias: Coach

Dan Rogers

Senior Web Developer

Dan likes the view from both the front and back ends of development projects. He believes that technology should be the solution to, rather than cause of, problems. To him, no job is complete without a few quality high fives. Extra points for style and difficulty. When he's not geeking out about semantic markup or strict grid based layouts, Dan's somewhere high in the Rockies (we’re talking about altitude presumably)—snowboarding, mountaineering, or just having fun in the sunshine with a dog or two.

Notable Clients: Academbot, AmeriCorps, National Outdoor Leadership School, the Corporation for National and Community Service, the White House Council for Community Solutions

Quote: "Look good first. Feel good second. Safety if there's time."

Alias: Randy Champagne

Frank Diller

Senior Account Executive

With the ability to translate marketing goals into actionable tasks, Frank connects clients with creative with more grace and intellect than your average Senior Account Executive. Born and bred in Baltimore, he has experience as a writer, a web designer, and a coach for his daughter’s basketball team. Planning and patience are his virtues: he taught 7-year-old girls how to play zone defense.

Notable Clients: Howard University, George Washington University Milken Institute School of Public Health

Quote: "I guess I must be having fun." - Talking Heads

Alias: Frank the Tank, Killa Dilla

Jodi Hey

Senior Account Executive

Jodi has an impressive balance of right and left brainpower: the right for guitar picking and creative direction and the left for marketing tactics and budget precision. With a M.A. in Publications Design Marketing and experience as a Creative Director, Jodi has a craving for challenging projects with a unique look. “Bring it on” isn’t only on her list of B-movie faves—it’s a mantra you’ll find her muttering as she digs into her work.

Notable Clients: Smithsonian Institute, Johns Hopkins Development and Alumni Relations, and Aerotek

Quote: "Hey hey, my my, rock and roll will never die."

Alias: Jodi Mitchell, Jodes, The Almighty Jodester

Max Kellner

Senior Account Executive

Max has an eye for detail and an addiction to maximizing efficiency and effectiveness—which, to our knowledge, is not a medical condition. He brings a can-do attitude to every project and is focused on driving results for his clients. Outside of the office (and sometimes in the office), he’s an avid Baltimore sports fan and even bigger Star Wars fanboy.

Notable Clients: Johns Hopkins University, University of Hartford, Baltimore Office of Promotion & The Arts, Maryland SPCA

Quote: "Everybody chill. I’ve got this.”

Alias: LAX Mullet

Tom Marsden

Office Manager

My past is none of your business. Put that recorder down, and get out of my office.

Notable Clients: What are you still doing here?

Quote: “OUT I said! That’s it, I’m getting my pepper spray, man.”

Alias: Mr. T

Robbie Callen

Senior Web Developer

After earning a degree in Neuroscience and minors in French and Theatre from Johns Hopkins University, Robbie quickly found a passion for the problem-solving world of code while working in data administration. He hasn’t removed his headphones or settled his fingers since. This high-energy and focus doesn’t sign off after office hours either—outside of work he enjoys training for marathons, conquering continents in Risk, and singing along to Lady Gaga in his car.

Notable Clients: BOPA Light City, BOPA Top of the World, Johns Hopkins Medicine CLOSLER

Quote: "Yaaaas."

Alias: Earbuds

Jake Solyst

Content Specialist

Jake has found his home as a copywriter and content marketer after a Rolling Stone-like intern lifestyle that took him from Maryland to Los Angeles to Brussels, Belgium. While he doesn’t speak French, Jake does speak the universal language of storytelling. It’s his aim to sprinkle brand stories that matter across the web like some kind of digital Johnny Appleseed.

Notable Clients: Aerotek, Academbot, WRA, idfive.

Quote: “More please.”

Alias: Oliver Twist

Jayvie Arellano

Web Developer

Jayvie is a self-taught front-end developer, having colonized Geocities with his epic poetry way back 1997. Since then, he’s expanded his skills, building complex sites using WordPress—though he still pulls up Yahoo from time to time and dreams about what could have been. Jayvie has a hands-on design background, earned one ink stain at a time while growing up in his family’s printing press business. He's built sites for large institutions and small businesses alike. He spends his free time in the company of friends or family and at the gym or the yoga studio. He also holds the world record for bench-pressing live tigers, pending verification from the Guinness committee.

Notable Clients: The University of Baltimore, Academbot

Quote: “I build things that don't break."

Alias: Tequila Mockingjay

Ben Johnson

Content Strategist & Copywriter

Ben brings a problem-solving approach to copywriting, entering into Terminator-vision mode to find and motivate audiences with stories that resonate. Prior to idfive, his work appeared in Tribune Company newspapers,, Gawker media, and as a founding editor of Total Bozo Magazine. He also has a background in improvisational comedy, which he toured the world performing as a part of Chicago’s Second City. Like on a cruise ship. As a result of this experience, he sincerely asks that you not sing “Hot Hot Hot” by Buster Poindexter while in his presence.

Notable Clients: The University of Baltimore, Gawker media, Total Bozo Magazine

Quote: "Fun fact…followed by a totally made-up lie."

Alias: Wildman

Wesley Stuckey

Art Director

Wesley approaches design and marketing with a keen attention to details, exploration of critical design thinking, and with an ability to blend and adapt cultural and historical references—from Rembrandt to Reddit threads. He has over 15 years of experience building exciting, truthful brands, and has been published in How Magazine, PRINT, Communication Arts, Focal Press, and Princeton Architectural Press.

Notable Clients: United Way of Central Maryland, City Seeds, Baltimore Museum of Art.

Quote: "A little Southern charm goes a long, long way."

Alias: Wild Wild Wes

Jill Sprague

Senior Media Account Executive

Energetic, innovative, a mommy of two and an avid runner, Jill is the type of tireless media professional that excels in the ever-changing industry. She is a master of programmatic buying, an adept media planner, and in her 15 years of client-facing account management has never met a challenge she couldn’t get pumped about.

Notable Clients: Johns Hopkins Carey Business School, Drexel University LeBow College of Business, and American University

Quote: "We've got spirit yes we do, we've got spirit, how about you!?"

Alias: Cheer Captain

Courtney Glancy

Senior Graphic Designer

Having traveled from Gothic cathedrals in Spain to the Pantone Hotel in Belgium, Courtney is a firm believer in the transformative power of design. As both a print and digital specialist, it’s been her pleasure to infuse this power into brands that include McCormick, Southern Illinois University Healthcare, and the Canton Community Association. With four cats, she’s also provided with daily reminders of how much you can get away with when you look astonishingly cute.

Notable Clients: Eddie's of Roland Park, Goucher College, Johns Hopkins Development of Alumni Relations

Quote: “I cook with wine. Sometimes I even add it to the food”.

Alias: Cat Mom

Grant Black

Web Developer

Grant is a resilient problem solver and a dedicated back-end Web Developer. He likes his code clean and his tasks challenging. And is happiest when simple concepts are used to build complex systems that support intelligently designed websites. Though hailing from New Jersey, Grant is a graduate of the University of Maryland and continues to fanatically follow his Terrapins.

Notable Clients: University of Baltimore

Quote: "Give it to me, I’ll figure it out."

Alias: The Handy Man

Pat Balasavage

Senior Designer

With degrees in Fine Arts, Graphic Design and Biology, Pat believes that the world would be a better place if science and creativity could just get along. Whether it’s a website design, print ad or event display, her work illustrates a love of both—it’s imaginative and structured, shares DNA with the client’s brand and functions according to user behaviors. Other rewarding challenges Pat has undertaken include teaching senior citizens to read, listening to podcasts while handlettering and training her cat to play fetch.

Notable Clients: Eddie's of Roland Park, Wor-Wic Community College, University of Maryland

Quote: “Be a thinker, not a stinker.” - Apollo Creed

Alias: Sweet & Savage

Kiara Richmond

Marketing Coordinator

Kiara has a strong eye for brand beautification. She earned degrees in Advertising and Public Relations at Towson University while interning at various Maryland agencies, has written for Girl’s Life Magazine, attended-NYC based fashion events, and is in the midst of launching a lifestyle guide YouTube channel. With this unique perspective, an ever-present smile, and ton of hard work Kiara aims to learn everything she can about integrated marketing while assisting idfive’s marketing and media teams.

Notable Clients: idfive

Quote: "It always seems impossible, until its done."

Alias: idfive Style Coach

Anthony Neumann

Senior Web Developer

Anthony doesn’t shy away from big websites. In fact, it’s the complex, super-sophisticated, back-flipping web properties that truly shine a light on his programming intelligence and deep set of development knowledge. He’s an avid golfer, an expert in back-end (PHP, MySQL, Ruby on Rails, Drupal, etc.) and front-end web development (HTML, JavaScript, CSS, etc.) and has worked with mission-based clients such as the San Francisco Symphony, Loyola University Health System, and the New York Philharmonic.

Notable Clients: Barcoding, Inc., Loyola University Health System, the New York Philharmonic

Quote: "A bad attitude is worse than a bad swing."

Alias: Seinfeld

Andrew White

Senior Information Architect

Andrew has made a career working across many disciplines on projects large and small—an asset when designing robust user experiences. Still figuring out what he wants to be when he grows up, he recently got his M.S. in Interaction Design and Information Architecture from the University of Baltimore. When he's not thinking about food, he’s tirelessly building client relationships and sticking up for the little guy, the user.

Notable Clients: Colgate University, UMD Health Center, BOPA, Brookes Publishing

Quote: "Wocka Wocka"

Alias: Skinny Tie

Ana Arboleda

Account Executive

Ana is an enthusiastic and perseverant Colombian woman. With a Bachelors of Arts in Foreign Languages and a Master in International Business, she has the drive to find and create opportunities everywhere on earth. She commits herself fully to projects from start to finish, using a unique ability to find better and more efficient ways to accomplish the goal.

Notable Clients: Internal idfive Support

Quote: “The only place where success comes before work is in the dictionary." -- Vidal Sassoon

Alias: Eh avemaria!

Caitlin McCrary

Media Account Executive

Caitlin brings a “find your beach” mentality to the office, maybe because she’s never been a day trip away from one. She earned a degree in Journalism and Public Relations from the University of North Carolina, Chapel Hill, worked for various media companies in sunny Los Angeles, and is a Maryland native. But no matter her proximity to the sand and surf, you can always count on Caitlin to design smart integrated media plans, find insights in reams of audience data, and have an above average tan.

Notable Clients: University of Baltimore, Johns Hopkins Carey Business School

Quote: " *Ambient sound of waves crashing onto the shore* "

Alias: McCatilin

Margareth Mañunga

Web Developer

Margareth seeks to achieve the balance between art and science by applying new technologies with a creative and humanistic approach. At the end of every digital product is an actually person, and Margaret wants to know them—who they are, what they want to accomplish, and what’s stopping them from doing it. Outside of work Margareth spends her time watching films, reading books, and playing video games.

Notable Clients: Internal idfive Support

Quote: “May the force be with you.”

Alias: Marge

Gabe Snyder

Account Executive

Before he was an Account Executive managing people who made websites, Gabe was the one making them. With thorough front-end web development chops, Gabe has an invaluable understanding of what it takes to plan, develop and launch successful websites. Born in Seattle, Washington, Gabe enjoys fishing, camping, and tracing his genealogy back to a little town in Italy.

Notable Clients: Eastern Virginia Medical School, Harvard-Smithsonian Center for Astrophysics, Johns Hopkins University Faculty Affairs

Quote: "Never mess with a Sicilian when death is on the line."

Alias: Father Gabe Misty

Jessica Campomanes

Account Supervisor

With a good attitude (and equally good wifi) Jess dives into media challenges like a seasoned pro: Confident, poised, and with no time for silly stuff. She’s worked at several marketing companies, holds a MA in Marketing from the Johns Hopkins Carey Business School, and is a research machine—if it’s not a media plan she’s assessing, its music lyrics on

Notable Clients: Loyola School of Education and College of Arts and Sciences, Deutsche Bank, Drexel Dornsife School of Public Health

Quote: "Get it, got it, good!"

Alias: Another Hot Shot Carey Grad

Ahmed Tarik

Account Executive

You don’t need to know Ahmed’s story to see that he’s a bright and determined guy, but here it is anyways: Born in Baghdad, Iraq, he left with his family in 2006, lived abroad for three years, and then came to the United States where he worked, studied and married. All before the age of 25. Not bad right? Inspiring perseverance aside, we like Ahmed because he thinks strategically, is a phenomenal problem solver, and rocks a cardigan better than you do.

Notable Clients: Colgate University, Johns Hopkins Carey Business School, Abel Communications

Quote: "This country’s too cold, hence the cardigan."

Alias: The Office "Bike-to-Work" Guy

Ian Goldman

Account Executive

After working at big New York City media shops such as UM Erickson, MEC and Media Harvest, Ian’s made his way back to our fair state of Maryland to work in the idfive Baltimore office. As a media specialist, he’s booked everything from Super Bowl ad buys to local 5k sponsorships—which according to Ian is the beauty of media. No effort is too small as long as it gets the right message to the right people.

Notable Clients: Loyola University Maryland, Deutsche Bank

Quote: "Keep your eyes on the stars and your feet on the ground."

Alias: Oscar Statue

Bill Ritson

Senior Account Executive

Born and raised in our great Old Line State, Bill’s worked at a number of Baltimore advertising agencies and freelanced regionally as a copywriter and digital strategist. He has a knack for pushing digital products through the finish line in tip-top shape, and hidden under his icy visage fit for a Game of Thrones character is a mind for strategy, a creative instinct, and, we’re told, a cuddly heart. Outside the job Bill travels, backpacks, and throws axes at walls in the name of everlasting love.

Notable Clients: SUNY Potsdam, UMD School of Public Policy

Quote: "You know the words: Winter is coming."

Alias: Braveheart

Jorge Gutierrez

Web Developer

For Jorge, being a web developer is like having superpowers. Not the kind that makes you want to wear a cape and run around KAPOW!-ing bank robbers...but the kind that helps you build accessible, easy-to-use, and powerful websites from scratch. As a front-end developer at idfive’s Medellín, Colombia office, that’s precisely what Jorge does—flexing his expertise in front-end languages, web accessibility, and semantic content structure (for the good of mankind, of course).

Notable Clients: idfive internal

Quote: "Coding = life."

Alias: Bruce Wayne

Tony Barsotti

Senior Web Developer

With expertise in front-end web development and a degree in Graphic Design, Tony has the unique ability to produce front-end website interactions and animations exactly as the design team dreamt them up. His technical prowess and artistic eye are a perfect fit for idfive’s collaborative workplace. And equally so for his after-work hobby: wildlife photography.

Notable Clients: University of Maryland, Colgate University, Brookes Publishing

Quote: "Look, a Bald Eagle!"

Alias: Snapshot

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