The idfive Team: Disarmingly smart. Ferociously passionate. Surprisingly cuddly.

Andres Zapata


Andres is responsible for the operation and direction of idfive—up to and including turning off the lights before locking up. With over 20 years of experience leading projects for clients in various industries, he’s a fixture on the creative, development, and strategic teams at the agency.

Notable Clients: WRA, The University of Baltimore, Pulitzer Center on Crisis Reporting

Quote: “Hope is not a strategy”

Alias: Don't quote me on this

Dr. Sean Carton

Chief Strategist

Sean is the Chief Strategist at idfive, founding Dean of the School of Design and Media at Philadelphia University, and the co-author of one of the first books about the Web (The Mosaic Quick Tour series).

Notable Clients: Rubbermaid, Armstrong, Maryland Institute College of Art, Goucher College, iRobot, University of Michigan, University of Maryland, and the Henry J. Kaiser Family Foundation

Quote: “You can never have enough parentheses.”

Alias: El Beardo

Matt McDermott

Creative Director

A Baltimorean by birth and choice, Matt’s a former public school teacher and contributor to The Baltimore Sun. You’ll find his fingerprints on everything at idfive—from the creative to the pastries. He finds great joy in working with people much smarter and better looking than he is.

Notable Clients: Comcast, Black & Decker, Motorola, National Geographic, the National Security Agency, The University of Maryland, The University of Baltimore, The U.S. Navy.

Quote: “Are you going to eat that?”

Alias: That Guy

Colleen Riopko

Dir. of Media & Communication

Loved by media reps and clients alike, Colleen finds the happy place located between value and respect. She measures the passage of time in day-parts and the change of the seasons in remnant buys. Whether she’s on the phone or on the boat, she knows what it takes to navigate the uncertain waters of CPMs, DMAs, and GRPs, leading clients safely into the port of stellar ROI.

Notable Clients: The University of Baltimore, Eddie’s of Roland Park, Miramax Films, Sterling Jewelers, New York Lottery, Nissan/Infiniti, Baltimore County Department of Economic Development, Baltimore County Recycling, Maryland SPCA

Quote: “If it’s on a map, it’s on my radar.”

Alias: Lake House

Jake Tarbert

Director of Client Services

A veteran of the Disney Institute, Jake understands that the greatest business truths are distilled from creativity, discipline, and sometimes cartoon mice. He rules the account department with a pragmatic and well manicured fist, and is a favorite amongst idfive’s longest-standing clients. Respected for his level-headedness, he’s a drop of stability and reason in a whirlpool of hectic demands and scary ideas. Jake holds a BS in Business Administration from Susquehanna University and an MBA from St. Joseph’s University.

Notable Clients: The University of Baltimore, Meridian Health Care, Brookes Publishing.

Quote: “Your timesheet has been rejected.”

Alias: Tarbs

Chris Smith

Director of Marketing

Chris is a multi-channel marketer with his finger on the pulse of the fast moving digital space—and his hand in the cookie jar of strategic ideas. He believes creative technology and media aren’t mutually exclusive—they’re just dating. And he aims to bridge the divide between all disciplines to deliver on-target solutions for idfive’s clients. He wields digital strategy and new technology like nun-chuks to knock down business obstacles and take down our clients’ most vexing problems.

Notable Clients: Werner Ladder, American University, The Cystic Fibrosis Foundation

Quote: "How ‘bout dem O’s?"

Alias: Smitty

Tara Nowakowski

Director of Finance

Profile cut for budgetary reasons.

Notable Clients: idfive, the world

Quote: “Hello, friend.”

Alias: Number Crunch

Caitlin Currey-Ortiz

Director of Client Services

Caitlin understands clients because she’s been the client, working as a senior communications manager for the Savannah College of Art and Design. While there she helped oversee the communications for the Savannah Film Festival, and the launch of SCAD’s Hong Kong campus.When not on the phone with a client, she can be found eating Old Bay caramels and pestering developers.

Notable Clients: Savannah College of Art and Design, Boys and Girls Club, Baltimore Office of Promotion & the Arts, Whitman, Requardt & Associates

Quote: “This is a hot mess.”

Alias: Cutty

Dr. Robbie Blinkoff

Chief Anthropologist

As the Chief Anthropologist at idfive, Robbie helps lead, structure, guide, and facilitate all the thinking parts of idfive’s processes. Robbie’s a full throttle cultural anthropologist, design thinker and all out lo-fi devotee.

Notable Clients: Google, FedEx, Nike, Microsoft, Intel, Adobe, Herman Miller, Target

Quote: “The only thing that separates us from animals is our option not to act like one.”

Alias: Human

Steve Stephenson

Associate Director of Development

Steve speaks softly and carries a big skill set—graphic design, web development, interaction design. He’s madly in love with technology and design, and his passion seeps outside the boundaries of his day-to-day work. Steve’s won awards as a mixed media artist, combining traditional and digital art to create a unique style. He has a BA in Visual Communications and Digital Media Arts from Bowie State University and a Master’s in Web Applications Development from Towson University.

Notable Clients: The University of Baltimore, Towson University, Brookes Publishing, Bowie State University, Astute Magazine, Inman Council of Brown University

Quote: "inaudible"

Alias: Soft Talk

Nick Rigby

Director of Development

A UK import, Nick brings a metric ton of sophistication and technological know-how to the creative and development teams. Formerly a senior developer for The Economist, he’s off his trolley for user experience, interaction design, and room temperature beer. He’s contributed to multiple publications including A List Apart, which is the only one that really counts.

Notable Clients: Yahoo!, Nutricia, Baltimore Office of Promotion & the Arts, The University of Maryland School of Nursing.

Quote: “Sorry about the whole War of 1812 unpleasantness.”

Alias: Nooks & Crannies

John Frizzera

Senior Strategist

In his 20+ years in the marketing industry John’s taken on quite a few titles: copywriter, strategist, project manager, consultant, 4:00 pm coffee maker, March Madness Office Pool Champ, etc. Countless marketing publications, newsletters, websites, and mass emails have felt the warmth of his expertise. And as a consultant for the University of Maryland Medical System, he mastered the art of communicating complicated values to everyday people.

Notable Clients: Internal idfive Support

Quote: "We're going for a Hail Mary -- I don't care that it's third down!"

Alias: Coach

Dan Rogers

Senior Web Developer

Dan likes the view from both the front and back ends of development projects. He believes that technology should be the solution to, rather than cause of, problems. To him, no job is complete without a few quality high fives. Extra points for style and difficulty. When he's not geeking out about semantic markup or strict grid based layouts, Dan's somewhere high in the Rockies (we’re talking about altitude presumably)—snowboarding, mountaineering, or just having fun in the sunshine with a dog or two.

Notable Clients: Academbot, AmeriCorps, National Outdoor Leadership School, the Corporation for National and Community Service, the White House Council for Community Solutions

Quote: "Look good first. Feel good second. Safety if there's time."

Alias: Randy Champagne

Frank Diller

Senior Account Executive

With the ability to translate marketing goals into actionable tasks, Frank connects clients with creative with more grace and intellect than your average Senior Account Executive. Born and bred in Baltimore, he has experience as a writer, a web designer, and a coach for his daughter’s basketball team. Planning and patience are his virtues: he taught 7-year-old girls how to play zone defense.

Notable Clients: Howard University, George Washington University Milken Institute School of Public Health

Quote: "I guess I must be having fun." - Talking Heads

Alias: Frank the Tank, Killa Dilla

Jodi Hey

Senior Account Executive

Jodi has an impressive balance of right and left brainpower: the right for guitar picking and creative direction and the left for marketing tactics and budget precision. With a M.A. in Publications Design Marketing and experience as a Creative Director, Jodi has a craving for challenging projects with a unique look. “Bring it on” isn’t only on her list of B-movie faves—it’s a mantra you’ll find her muttering as she digs into her work.

Notable Clients: Aerotek

Quote: "Hey hey, my my, rock and roll will never die."

Alias: Jodi Mitchell, Jodes, The Almighty Jodester

Max Kellner

Senior Account Executive

Max has an eye for detail and an addiction to maximizing efficiency and effectiveness—which, to our knowledge, is not a medical condition. He combines his background in sales and marketing to assist the idfive media and account teams exceed client expectations. Prior to joining idfive, Max managed client accounts with State Farm, winning multiple awards, acknowledgments and firm handshakes. Max holds a BS in Business Administration, with a concentration in Marketing from Towson University. In his spare time, he captains several social sports teams in the Baltimore area and is an armchair quarterback for the Baltimore Ravens.

Notable Clients: Johns Hopkins University, Baltimore Office of Promotion & the Arts, Whitman, Requardt & Associates

Quote: "Everybody chill. I’ve got this.”

Alias: LAX Mullet

Tom Marsden

Office Manager

My past is none of your business. Put that recorder down, and get out of my office.

Notable Clients: What are you still doing here?

Quote: “OUT I said! That’s it, I’m getting my pepper spray, man.”

Alias: Mr. T

Robbie Callen

Web Developer

After earning a degree in Neuroscience and minors in French and Theatre from Johns Hopkins University, Robbie quickly found a passion for the problem-solving world of code while working in data administration. He hasn’t removed his headphones or settled his fingers since. This high-energy and focus doesn’t sign off after office hours either—outside of work he enjoys training for marathons, conquering continents in Risk, and jet setting to Thailand to visit his husband’s family.

Notable Clients: Brookes Publishing, Johns Hopkins University Development and Alumni Relations, iHealth

Quote: "Yaaaas."

Alias: Earbuds

Jake Solyst

Content Specialist

An imaginative and soulful sort of youngster, Jake has found his home as a copywriter and content marketer after a Rolling Stone-like intern lifestyle that took him from Maryland to Los Angeles to Brussels, Belgium. While he doesn’t speak French, Jake does speak the universal language of storytelling. It’s his aim to sprinkle brand stories that matter across the web like some kind of digital Johnny Appleseed.

Notable Clients: Aerotek, Academbot, WRA, idfive.

Quote: “More please.”

Alias: Oliver Twist

Jayvie Arellano

Web Developer

Jayvie is a self-taught front-end developer, having colonized Geocities with his epic poetry way back 1997. Since then, he’s expanded his skills, building complex sites using WordPress—though he still pulls up Yahoo from time to time and dreams about what could have been. Jayvie has a hands-on design background, earned one ink stain at a time while growing up in his family’s printing press business. He's built sites for large institutions and small businesses alike. He spends his free time in the company of friends or family and at the gym or the yoga studio. He also holds the world record for bench-pressing live tigers, pending verification from the Guinness committee.

Notable Clients: The University of Baltimore, Academbot

Quote: “I build things that don't break."

Alias: Tequila Mockingjay

Ben Johnson


Ben brings a problem-solving approach to copywriting, entering into Terminator-vision mode to find and motivate audiences with stories that resonate. Prior to idfive, his work appeared in Tribune Company newspapers,, Gawker media, and as a founding editor of Total Bozo Magazine. He also has a background in improvisational comedy, which he toured the world performing as a part of Chicago’s Second City. Like on a cruise ship. As a result of this experience, he sincerely asks that you not sing “Hot Hot Hot” by Buster Poindexter while in his presence.

Notable Clients: The University of Baltimore, Gawker media, Total Bozo Magazine

Quote: "Fun fact…followed by a totally made-up lie."

Alias: Wildman

Amanda Tuczinski

Sr. Media Account Executive

Amanda has always found optimal solutions in complex situations, whether it’s a marketing campaign amidst the tumultuous changes brought about by the Affordable Care Act or a down-to-the-minute-and-penny travel itinerary. Equal parts strategic and analytical, she always applies the Japanese “Kaizen” philosophy to her work—a critical mindset for an idfive media team that doesn’t stop adjusting media campaigns until they’re winning as hard as they can. When not helping clients, Amanda can be found brushing up on her holistic health knowledge and filling out kitten fostering applications.

Notable Clients: Johns Hopkins Carey Business School

Quote: "#RavenclawProud"

Alias: The Shaman

Courtney Glancy

Senior Graphic Designer

Having traveled from Gothic cathedrals in Spain to the Pantone Hotel in Belgium, Courtney is a firm believer in the transformative power of design. As both a print and digital specialist, it’s been her pleasure to infuse this power into brands that include McCormick, Southern Illinois University Healthcare, and the Canton Community Association. With four cats, she’s also provided with daily reminders of how much you can get away with when you look astonishingly cute.

Notable Clients: Eddie's of Roland Park, Goucher College, Johns Hopkins Development of Alumni Relations

Quote: “I cook with wine. Sometimes I even add it to the food”.

Alias: Cat Mom

Josh Sender

Senior Graphic Designer

As a digital designer with an extensive fine arts education, Josh is able to consider audience instincts, human emotion, and the power of images when creating client work. The result is something that’s emotionally gripping, strategic, and on-brand—with just the right amount of artsy-fartsy-ness. He holds an MFA from the Maryland Institute College of Art, led design teams at creative agencies in New York City, and has freelanced as both a designer and web developer.

Notable Clients: Colgate University, Goucher College, Harvard-Smithsonian Center for Astrophysics

Quote: "What a day."

Alias: Mike (one of his triplet brothers)

Heather Harvey

Graphic Designer

With an artistic eye trained at the Savannah College of Art and Design, Heather consistently provides clients with solutions that are beautiful, imaginative and strategic no matter the medium. She has years of experience in print and digital advertising, web design and event display, and has mastered the tools of her trade: Photoshop, Illustrator, InDesign and No. 2 pencil, if it comes down to it. As a Maryland original, Heather was born to hike Patapsco Valley trails, eat up blue crabs and sip on locally brewed beer.

Notable Clients: Washington College, Ecosystem Investment Partners, John Hopkins University Development and Alumni Relations,

Quote: "Choose a job you love, and you will never have to work a day in your life."

Alias: Everyone's BFF

Grant Black

Web Developer

Grant is a resilient problem solver and a dedicated back-end Web Developer. He likes his code clean and his tasks challenging. And is happiest when simple concepts are used to build complex systems that support intelligently designed websites. Though hailing from New Jersey, Grant is a graduate of the University of Maryland and continues to fanatically follow his Terrapins.

Notable Clients: University of Baltimore

Quote: Give it to me, I’ll figure it out.

Alias: The Handy Man

Carlos Valdivia

Senior Web Developer

Carlos has been developing websites in the widely-used Content Management System Drupal for more than half a decade. Don’t expect him to be anything but humble, though. This Peru born, sharp dressing, fast typing developer means only to work hard and help his team solve complex problems that result in full-proof digital properties. His cockyness lies solely in his dedication to the Peruvian national soccer team, which he swears will win the World Cup someday very, very soon.

Notable Clients: Washington College

Quote: "Arriba Peru!"

Alias: King Drupal

Pat Balasavage

Graphic Designer

With degrees in Fine Arts, Graphic Design and Biology, Pat believes that the world would be a better place if science and creativity could just get along. Whether it’s a website design, print ad or event display, her work illustrates a love of both—it’s imaginative and structured, shares DNA with the client’s brand and functions according to user behaviors. Other rewarding challenges Pat has undertaken include teaching senior citizens to read, listening to podcasts while handlettering and training her cat to play fetch.

Notable Clients: Eddie's of Roland Park, Wor-Wic Community College, University of Maryland

Quote: “Be a thinker, not a stinker.” - Apollo Creed

Alias: Sweet & Savage

Kiara Richmond

Marketing Coordinator

Kiara has a strong eye for brand beautification. She earned degrees in Advertising and Public Relations at Towson University, while also interning at various Maryland agencies. And has written for Girl’s Life Magazine, attended-NYC based fashion events and is in the midst of launching a lifestyle guide YouTube channel. With this unique perspective, an ever-present smile and ton of hard work Kiara aims to learn everything she can about integrated marketing while assisting idfive’s marketing and media teams.

Notable Clients: idfive

Quote: "It always seems impossible, until its done."

Alias: idfive Style Coach

Anthony Neumann

Senior Web Developer

Anthony doesn’t shy away from big websites. In fact, it’s the complex, super-sophisticated, back-flipping web properties that truly shine a light on his programming intelligence and deep set of development knowledge. He’s an avid golfer, an expert in back-end (PHP, MySQL, Ruby on Rails, Drupal, etc.) and front-end web development (HTML, JavaScript, CSS, etc.) and has worked with mission-based clients such as the San Francisco Symphony, Loyola University Health System, and the New York Philharmonic.

Notable Clients: Barcoding, Inc., Loyola University Health System, the New York Philharmonic

Quote: "A bad attitude is worse than a bad swing."

Alias: Seinfeld

Louisa Liu

Graphic Designer

With an undergraduate degree in psychology and philosophy, Louisa prefers to pursue design projects that are ethical, concept-driven and based on research. She's a recent graduate of the MFA program at the Maryland Institute College of Art, and a tireless ideator who craves honest critique and strives for clarity without compromising complexity. In her free time she hangs around large bodies of water, trains her cat, and dreams of being a cyborg.

Notable Clients: Ecosystems Investment Partners, Baltimore Office of Promotion & the Arts, Smithsonian Institute

Quote: “Conviction is the enemy of truth.”

Alias: LL, Lou, L-Dawg

Andrew White

Senior Information Architect

Andrew has made a career working across many disciplines on projects large and small—an asset when designing robust user experiences. Still figuring out what he wants to be when he grows up, he recently got his M.S. in Interaction Design and Information Architecture from the University of Baltimore. When he's not thinking about food, he’s tirelessly building client relationships and sticking up for the little guy, the user.

Notable Clients: Social Security Administration, United States Postal Service

Quote: "Wocka Wocka"

Alias: Skinny Tie

Ana Arboleda

Account Executive

Ana is an enthusiastic and perseverant Colombian woman. With a Bachelors of Arts in Foreign Languages and a Master in International Business, she has the drive to find and create opportunities everywhere on earth. She commits herself fully to projects from start to finish, using a unique ability to find better and more efficient ways to accomplish the goal.

Notable Clients: Internal idfive Support

Quote: “The only place where success comes before work is in the dictionary." -- Vidal Sassoon

Alias: Eh avemaria!

Leo Ardila

Web Developer

Leonardo’s programming skills are enhanced by his curiosity and imagination. The goal of his work isn’t just to complete a project. He wants to understand the process inside and out and maximize efficiency, dreaming of better solutions for better final products. In addition to coding, Leonardo has a passion for video games, movie soundtracks, dogs, and his family.

Notable Clients: Internal idfive Support

Quote: "Imagination it's the essence of discovery."

Alias: LeoDiBlack

Caitlin McCrary

Account Supervisor

Caitlin brings a “find your beach” mentality to the office, maybe because she’s never been a day trip away from one. She earned a degree in Journalism and Public Relations from the University of North Carolina, Chapel Hill, worked for various media companies in sunny Los Angeles, and is a Maryland native. But no matter her proximity to the sand and surf, you can always count on Caitlin to design smart integrated media plans, find insights in reams of audience data, and have an above average tan.

Notable Clients: University of Baltimore, Johns Hopkins Carey Business School

Quote: " *Ambient sound of waves crashing onto the shore* "

Alias: McCatilin

Margareth Mañunga

Web Developer

Margareth seeks to achieve the balance between art and science by applying new technologies with a creative and humanistic approach. At the end of every digital product is an actually person, and Margaret wants to know them—who they are, what they want to accomplish, and what’s stopping them from doing it. Outside of work Margareth spends her time watching films, reading books, and playing video games.

Notable Clients: Internal idfive Support

Quote: “May the force be with you.”

Alias: Marge

Gabe Snyder

Account Executive

Before he was an Account Executive managing people who made websites, Gabe was the one making them. With thorough front-end web development chops, Gabe has an invaluable understanding of what it takes to plan, develop and launch successful websites. Born in Seattle, Washington, Gabe enjoys fishing, camping, and tracing his genealogy back to a little town in Italy.

Notable Clients: Eastern Virginia Medical School, Harvard-Smithsonian Center for Astrophysics, Johns Hopkins University Faculty Affairs

Quote: "My family tree is better than yours."

Alias: Father Gabe Misty

Jessica Campomanes

Account Supervisor

With a good attitude (and equally good wifi) Jess dives into media challenges like a seasoned pro: Confident, poised, and with no time for silly stuff. She’s worked at several marketing companies, holds a MA in Marketing from the Johns Hopkins Carey Business School, and is a research machine—if it’s not a media plan she’s assessing, its music lyrics on

Notable Clients: Loyola School of Education and College of Arts and Sciences, Deutsche Bank, Drexel Dornsife School of Public Health

Quote: "Get it, got it, good!"

Alias: Another Hot Shot Carey Grad

Ahmed Tarik

Account Executive

You don’t need to know Ahmed’s story to see that he’s a bright and determined guy, but here it is anyways: Born in Baghdad, Iraq, he left with his family in 2006, lived abroad for three years, and then came to the United States where he worked, studied and married. All before the age of 25. Not bad right? Inspiring perseverance aside, we like Ahmed because he thinks strategically, is a phenomenal problem solver, and rocks a cardigan better than you do.

Notable Clients: Colgate University, Johns Hopkins Carey Business School, Abel Communications

Quote: This country’s too cold, hence the cardigan.

Alias: The Office "Bike-to-Work" Guy

Ian Goldman

Account Executive

After working at big New York City media shops such as UM Erickson, MEC and Media Harvest, Ian’s made his way back to our fair state of Maryland to work in the idfive Baltimore office. As a media specialist, he’s booked everything from Super Bowl ad buys to local 5k sponsorships—which according to Ian is the beauty of media. No effort is too small as long as it gets the right message to the right people.

Notable Clients: Loyola University Maryland, Deutsche Bank,

Quote: "Keep your eyes on the stars and your feet on the ground."

Alias: Oscar Statue

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