The idfive Team: Disarmingly smart. Ferociously passionate. Surprisingly cuddly.

Andres Zapata

EVP, Strategy + Co-Founder

Andres is responsible for the operation and direction of idfive—up to and including turning off the lights before locking up. With over 15 years of experience leading projects for clients in various industries, he’s a fixture on the creative, development, and strategic teams at the agency.

Notable Clients: WRA, The University of Baltimore, Pulitzer Center on Crisis Reporting

Quote: “Hope is not a strategy”

Alias: Don't quote me on this

Dr. Sean Carton

Chief Strategist

Sean is the Chief Strategist at idfive, founding Dean of the School of Design and Media at Philadelphia University, and the co-author of one of the first books about the Web (The Mosaic Quick Tour series).

Notable Clients: Rubbermaid, Armstrong, Maryland Institute College of Art, Goucher College, iRobot, University of Michigan, University of Maryland, and the Henry J. Kaiser Family Foundation

Quote: “You can never have enough parentheses.”

Alias: El Beardo

Matt McDermott

Creative Director

A Baltimorean by birth and choice, Matt’s a former public school teacher and contributor to The Baltimore Sun. You’ll find his fingerprints on everything at idfive—from the creative to the pastries. He finds great joy in working with people much smarter and better looking than he is.

Notable Clients: Comcast, Black & Decker, Motorola, National Geographic, the National Security Agency, The University of Maryland, The University of Baltimore, The U.S. Navy.

Quote: “Are you going to eat that?”

Alias: That Guy

Sam Borowy

Associate Creative Director

Sam wields a conceptual and strategic approach to visual and interactive design—much the way a conductor does a baton…or Snape a wand. She helps brands tell stories for consumption by actual human beings. Always curious, she loves exploring new platforms, technologies, and digital trends much the way 19th century Egyptologists unearthed tombs: with equal parts fascination, awe, and a healthy fear of curses.

Notable Clients: University of Baltimore, Blue Cross Blue Shield, Five Guys Burgers and Fries, U.S. Army, National Institute of Neurological Disorders and Stroke, Kiddie Academy, Towson University, Ocean City, MD Tourism.

Quote: "Wait, what’s the deadline on this?”

Alias: Samboro

Colleen Riopko

Dir. of Media & Communication

Loved by media reps and clients alike, Colleen finds the happy place located between value and respect. She measures the passage of time in day-parts and the change of the seasons in remnant buys. Whether she’s on the phone or on the boat, she knows what it takes to navigate the uncertain waters of CPMs, DMAs, and GRPs, leading clients safely into the port of stellar ROI.

Notable Clients: The University of Baltimore, Eddie’s of Roland Park, Miramax Films, Sterling Jewelers, New York Lottery, Nissan/Infiniti, Baltimore County Department of Economic Development, Baltimore County Recycling, Maryland SPCA

Quote: “If it’s on a map, it’s on my radar.”

Alias: Lake House

Jake Tarbert

Dir. of Client Services

A veteran of the Disney Institute, Jake understands that the greatest business truths are distilled from creativity, discipline, and sometimes cartoon mice. He rules the account department with a pragmatic and well manicured fist, and is a favorite amongst idfive’s longest-standing clients. Respected for his level-headedness, he’s a drop of stability and reason in a whirlpool of hectic demands and scary ideas. Jake holds a BS in Business Administration from Susquehanna University and an MBA from St. Joseph’s University.

Notable Clients: The University of Baltimore, Meridian Health Care, Brookes Publishing.

Quote: “Your timesheet has been rejected.”

Alias: Tarbs

Chris Smith

Director of Marketing

Chris is a multi-channel marketer with his finger on the pulse of the fast moving digital space—and his hand in the cookie jar of strategic ideas. He believes creative technology and media aren’t mutually exclusive—they’re just dating. And he aims to bridge the divide between all disciplines to deliver on-target solutions for idfive’s clients. He wields digital strategy and new technology like nun-chuks to knock down business obstacles and take down our clients’ most vexing problems.

Notable Clients: Werner Ladder, American University, The Cystic Fibrosis Foundation

Quote: "How ‘bout dem O’s?"

Alias: Smitty

Tara Nowakowski

Director of Finance

Profile cut for budgetary reasons.

Notable Clients: idfive, the world

Quote: “Hello, friend.”

Alias: Number Crunch

Caitlin Currey-Ortiz

Director of Client Services

Caitlin understands clients because she’s been the client, working as a senior communications manager for the Savannah College of Art and Design. While there she helped oversee the communications for the Savannah Film Festival, and the launch of SCAD’s Hong Kong campus.When not on the phone with a client, she can be found eating Old Bay caramels and pestering developers.

Notable Clients: Savannah College of Art and Design, Boys and Girls Club, Baltimore Office of Promotion & the Arts, Whitman, Requardt & Associates

Quote: “This is a hot mess.”

Alias: Cutty

Steve Stephenson

Senior Web Developer

Steve speaks softly and carries a big skill set—graphic design, web development, interaction design. He’s madly in love with technology and design, and his passion seeps outside the boundaries of his day-to-day work. Steve’s won awards as a mixed media artist, combining traditional and digital art to create a unique style. He has a BA in Visual Communications and Digital Media Arts from Bowie State University and a Master’s in Web Applications Development from Towson University.

Notable Clients: The University of Baltimore, Towson University, Brookes Publishing, Bowie State University, Astute Magazine, Inman Council of Brown University

Quote: "inaudible"

Alias: Soft Talk

Dan Rogers

Senior Developer

Dan likes the view from both the front and back ends of development projects. He believes that technology should be the solution to, rather than cause of, problems. To him, no job is complete without a few quality high fives. Extra points for style and difficulty. When he's not geeking out about semantic markup or strict grid based layouts, Dan's somewhere high in the Rockies (we’re talking about altitude presumably)—snowboarding, mountaineering, or just having fun in the sunshine with a dog or two.

Notable Clients: Academbot, AmeriCorps, National Outdoor Leadership School, the Corporation for National and Community Service, the White House Council for Community Solutions

Quote: "Look good first. Feel good second. Safety if there's time."

Alias: Randy Champagne

Nick Rigby

Director of Development

A UK import, Nick brings a metric ton of sophistication and technological know-how to the creative and development teams. Formerly a senior developer for The Economist, he’s off his trolley for user experience, interaction design, and room temperature beer. He’s contributed to multiple publications including A List Apart, which is the only one that really counts.

Notable Clients: Yahoo!, Nutricia, Baltimore Office of Promotion & the Arts, The University of Maryland School of Nursing.

Quote: “Sorry about the whole War of 1812 unpleasantness.”

Alias: Nooks & Crannies

Kelly Driver

Sr. Interactive Designer

A transformer in the non-robot sense, Kelly is as comfortable in front of a design as she is in front of a <div>. She holds a degree in Studio Art from the University of Maryland and an MFA in Integrated Design from the University of Baltimore. Kelly also corrupts young minds as an adjunct professor at a number of universities and community colleges.

Notable Clients: The University of Baltimore, Eddie’s of Roland Park, Baltimore Office of Promotion & the Arts, Special Olympics, Deutsche Bank.

Quote: “I’m working on a thesis for my thesis.”

Alias: Chief Slanket Wearer

Jayvie Arellano

Web Developer

Jayvie is a self-taught front-end developer, having colonized Geocities with his epic poetry way back 1997. Since then, he’s expanded his skills, building complex sites using WordPress—though he still pulls up Yahoo from time to time and dreams about what could have been. Jayvie has a hands-on design background, earned one ink stain at a time while growing up in his family’s printing press business. He's built sites for large institutions and small businesses alike. He spends his free time in the company of friends or family and at the gym or the yoga studio. He also holds the world record for bench-pressing live tigers, pending verification from the Guinness committee.

Notable Clients: The University of Baltimore, Academbot

Quote: “I build things that don't break."

Alias: Tequila Mockingjay

Frank Diller

Senior Account Executive

With the ability to translate marketing goals into actionable tasks, Frank connects clients with creative with more grace and intellect than your average Senior Account Executive. Born and bred in Baltimore, he has experience as a writer, a web designer, and a coach for his daughter’s basketball team. Planning and patience are his virtues: he taught 7-year-old girls how to play zone defense.

Notable Clients: Howard University, George Washington University Milken Institute School of Public Health

Quote: "I guess I must be having fun." - Talking Heads

Alias: Frank the Tank, Killa Dilla

Jodi Hey

Senior Account Executive

Jodi has an impressive balance of right and left brainpower: the right for guitar picking and creative direction and the left for marketing tactics and budget precision. With a M.A. in Publications Design Marketing and experience as a Creative Director, Jodi has a craving for challenging projects with a unique look. “Bring it on” isn’t only on her list of B-movie faves—it’s a mantra you’ll find her muttering as she digs into her work.

Notable Clients: Aerotek

Quote: "Hey hey, my my, rock and roll will never die."

Alias: Jodi Mitchell, Jodes, The Almighty Jodester

Katelyn Jacobsen

Account Executive

Katelyn brings a distinctive approach and fresh ideas to all areas of idfive, whether in business development, design, social media, or the advertising production process. An unapologetic perfectionist and eternal optimist, her personality could be used as an alternative energy source during power outages. She earned a BA in Visual Arts with a concentration in Graphic Design at the University of Maryland Baltimore County. But she earned her street cred as a professional cheerleader for the Baltimore Blast Major League Indoor Soccer team and the Chesapeake Bayhawks Major League Lacrosse team.

Notable Clients: The University of Maryland School of Nursing, The University of Maryland School of Medicine, Eddie’s of Roland Park, Sage Growth Partners, Deutsche Bank

Quote: “The fridge situation is cray-cray.”

Alias: Leg Kick

Claire Cullen

Sr. Media Account Executive

Known throughout the Delmarva area for her nuclear-grade pouty face and deadpan media planning conference calls, Claire is a keen taskmaster who ensures output is on strategy, on time, and on budget. She understands the importance of our clients’ work and is dedicated to honoring and promoting their missions. She holds a BA in English from Union College, in Schenectady, NY—which we’ve heard is located somewhere in the United States.

Notable Clients: Deutsche Bank, The University of Baltimore

Quote: “I’m expecting a package from Amazon. Don’t ask questions.”

Alias: The Scarlet Moper

Jessica Hinton

Account Executive

Jessica studied Ancient Civilizations at Cal State Long Beach; she dreamed of becoming Indiana Jones, but realized she’d be in school until she was as old as Harrison Ford. So she redirected her studies to Business Administration and Marketing at Stevenson University. She has a knack for balancing schedule and process for developers and clients alike and has an intimate understanding of each project's goals and challenges. A former competitive dancer, she’s been know to mercilessly critique the performers on So You Think You Can Dance. She’s also a serial food Instagramer and has perfected the art of quietly rooting against the Ravens. She will not wear purple on Fridays… ever. 

Notable Clients: Pulitzer Center on Crisis Reporting, George Washington University, Brookes Publishing Company

Quote: “Listen, before I had my coffee, I didn’t know how awesome I was going to be today, either.”

Alias: Steel City

Max Kellner

Account Executive

Max has an eye for detail and an addiction to maximizing efficiency and effectiveness—which, to our knowledge, is not a medical condition. He combines his background in sales and marketing to assist the idfive media and account teams exceed client expectations. Prior to joining idfive, Max managed client accounts with State Farm, winning multiple awards, acknowledgments and firm handshakes. Max holds a BS in Business Administration, with a concentration in Marketing from Towson University. In his spare time, he captains several social sports teams in the Baltimore area and is an armchair quarterback for the Baltimore Ravens.

Notable Clients: The University of Baltimore, Deutsche Bank

Quote: Everybody chill. I’ve got this.”

Alias: LAX Mullet

Tom Marsden

Office Manager

My past is none of your business. Put that recorder down, and get out of my office.

Notable Clients: What are you still doing here?

Quote: “OUT I said! That’s it, I’m getting my pepper spray, man.”

Alias: Mr. T

Jake Solyst

Content Specialist

An imaginative and soulful sort of youngster, Jake has found his home as a copywriter and content marketer after a Rolling Stone-like intern lifestyle that took him from Maryland to Los Angeles to Brussels, Belgium. While he doesn’t speak French, Jake does speak the universal language of storytelling. It’s his aim to sprinkle brand stories that matter across the web like some kind of digital Johnny Appleseed.

Notable Clients: Aerotek, Academbot, WRA, idfive.

Quote: “More please.”

Alias: Oliver Twist

Michael Warns

Marketing Coordinator

While studying Advertising and Public Relations at Towson University, Michael also manned that net as a Division I Soccer goalie (some days we let him wear his Captain arm band to the office). With this fervor still running through him, he has proven to be a fearless marketing coordinator who prefers to be the last line of the defense—where he can support his team and see the whole playing field.

Notable Clients: idfive, Howard University

Quote: "There's nothing a good handshake can't fix."

Alias: Mr. Popular

Mo Greim

Graphic Designer

An ambitious graduate from James Madison University, Mo gravitates towards everything design. With an insatiable artistic appetite, she has the energy to head down any creative marketing rabbit hole she can find (with only mild concern for the effects to her health), all the while in search of cutting-edge ways to elevate your brand. As a high-spirited worker with a knack for inventive and strategic design, Mo’s the remedy to any and all cases of designer’s block. If you’re suffering from such ailments, a quick dose of Mo’ should do the trick.

Notable Clients: University of Baltimore, Eddie's of Roland Park, & Better Fish Farming

Quote: "You're killin' me, Smalls"

Alias: Moseph, Motein Shake, Eleanor Mosevelt

Nicole J. Patten

Web Developer

Nicole is a gifted front-end developer with a passion for web animation. Inspired by website’s that are as beautifully designed as they are built, Nicole keenly collaborates between design and development to bring creative visions to life. Which is to say she makes dreams come true.

Notable Clients: Jose Cuervo, Bushmills and Travel & Leisure

Quote: "Mercury's in retrograde..."

Alias: General Patten

Ben Johnson


Ben brings a problem-solving approach to copywriting, entering into Terminator-vision mode to find and motivate audiences with stories that resonate. Prior to idfive, his work appeared in Tribune Company newspapers,, Gawker media, and as a founding editor of Total Bozo Magazine. He also has a background in improvisational comedy, which he toured the world performing as a part of Chicago’s Second City. Like on a cruise ship. As a result of this experience, he sincerely asks that you not sing “Hot Hot Hot” by Buster Poindexter while in his presence.

Notable Clients: The University of Baltimore, Gawker media, Total Bozo Magazine

Quote: "Fun fact…followed by a totally made-up lie."

Alias: Wildman

Robbie Callen

Web Developer

As a tech enthusiast and Amazing-Race-level acceptor of challenges, Robbie was destined to be a web developer. After earning a degree in Neuroscience and minors in French language and Theatre Arts from Johns Hopkins University, Robbie quickly found a passion for the problem-solving world of code while working in data administration. He hasn’t removed his ear buds or settled his fingers since. This high-energy and focus doesn’t sign off after office hours either—outside of work he enjoys training for marathons, conquering continents in Risk, and jet setting to Thailand to visit his husband’s family.

Notable Clients: Brookes Publishing, John Hopkins University Development and Alumni Relations, iHealth

Quote: "I'm wired in."

Alias: Earbuds

Amanda Tuczinski

Sr. Media Account Executive

Amanda has always found optimal solutions in complex situations, whether it’s a marketing campaign amidst the tumultuous changes brought about by the Affordable Care Act or a down-to-the-minute-and-penny travel itinerary. Equal parts strategic and analytical, she always applies the Japanese “Kaizen” philosophy to her work—a critical mindset for an idfive media team that doesn’t stop adjusting media campaigns until they’re winning as hard as they can. When not helping clients, Amanda can be found brushing up on her holistic health knowledge and filling out kitten fostering applications.

Notable Clients: Johns Hopkins Carey Business School

Quote: "#RavenclawProud"

Alias: The Shaman

Heather Harvey

Graphic Designer

With an artistic eye trained at the Savannah College of Art and Design, Heather consistently provides clients with solutions that are beautiful, imaginative and strategic no matter the medium. She has years of experience in print and digital advertising, web design and event display, and has mastered the tools of her trade: Photoshop, Illustrator, InDesign and No. 2 pencil, if it comes down to it. As a Maryland original, Heather was born to hike Patapsco Valley trails, eat up blue crabs and sip on locally brewed beer.

Notable Clients: Washington College, Ecosystem Investment Partners, John Hopkins University Development and Alumni Relations,

Quote: "Choose a job you love, and you will never have to work a day in your life."

Alias: Everyone's BFF

Grant Black

Web Developer

Grant is a resilient problem solver and a dedicated back-end Web Developer. He likes his code clean and his tasks challenging. And is happiest when simple concepts are used to build complex systems that support intelligently designed websites. Though hailing from New Jersey, Grant is a graduate of the University of Maryland and continues to fanatically follow his Terrapins.

Notable Clients: University of Baltimore

Quote: Give it to me, I’ll figure it out.

Alias: The Handy Man

Carlos Valdivia

Senior Web Developer

Carlos has been developing websites in the widely-used Content Management System Drupal for more than half a decade. Don’t expect him to be anything but humble, though. This Peru born, sharp dressing, fasting typing developer means only to work hard and help his team solve complex problems that result in full-proof digital properties. His cockyness lies solely in his dedication to the Peruvian national soccer team, which he swears will win the World Cup someday very, very soon.

Notable Clients: Washington College

Quote: "Arriba Peru!"

Alias: King Drupal

Pat Balasavage

Graphic Designer

With degrees in Fine Arts, Graphic Design and Biology, Pat believes that the world would be a better place if science and creativity could just get along. Whether it’s a website design, print ad or event display, her work illustrates a love of both—it’s imaginative and structured, shares DNA with the client’s brand and functions according to user behaviors. Other rewarding challenges Pat has undertaken include teaching senior citizens to read, listening to podcasts while handlettering and training her cat to play fetch.

Notable Clients: Eddie's of Roland Park, Wor-Wic Community College, University of Maryland

Quote: “Be a thinker, not a stinker.” - Apollo Creed

Alias: Sweet & Savage

Anthony Neumann

Senior Web Developer

Anthony doesn’t shy away from big websites. In fact, it’s the complex, super-sophisticated, back-flipping web properties that truly shine a light on his programming intelligence and deep set of development knowledge. He’s an avid golfer, an expert in back-end (PHP, MySQL, Ruby on Rails, Drupal, etc.) and front-end web development (HTML, JavaScript, CSS, etc.) and has worked with mission-based clients such as the San Francisco Symphony, Loyola University Health System, and the New York Philharmonic.

Notable Clients: Barcoding, Inc., Loyola University Health System, the New York Philharmonic

Quote: "A bad attitude is worse than a bad swing."

Alias: Seinfeld

Louisa Liu

Graphic Designer

With an undergraduate degree in psychology and philosophy, Louisa prefers to pursue design projects that are ethical, concept-driven and based on research. She's a recent graduate of the MFA program at the Maryland Institute College of Art, and a tireless ideator who craves honest critique and strives for clarity without compromising complexity. In her free time she hangs around large bodies of water, trains her cat, and dreams of being a cyborg.

Notable Clients: Ecosystems Investment Partners, Baltimore Office of Promotion & the Arts, Smithsonian Institute

Quote: “Conviction is the enemy of truth.”

Alias: LL, Lou, L-Dawg

Kiara Richmond

Marketing Coordinator

Kiara has a strong eye for brand beautification. She earned degrees in Advertising and Public Relations at Towson University, while also interning at various Maryland agencies. And has written for Girl’s Life Magazine, attended-NYC based fashion events and is in the midst of launching a lifestyle guide YouTube channel. With this unique perspective, an ever-present smile and ton of hard work Kiara aims to learn everything she can about integrated marketing while assisting idfive’s marketing and media teams.

Notable Clients: idfive

Quote: "It always seems impossible, until its done"

Alias: idfive Style Coach

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