This is my archive

Graduate Recruitment Ideas for the Coronavirus Era

The one unspoken and slightly ghoulish aspect of graduate admissions is that bad economic news is usually… Read More

Doing it Live: What You Need to Start Streaming Events

During this coronavirus crisis, we’re all practicing social distancing (Right? Right!) and avoiding groups bigger than 10 people here in Maryland, so putting… Read More

What Women—Past and Present—Want You to Know About Advertising

It’s the early 90s. The Berlin Wall has fallen, The Simpsons are America’s favorite family, and the Internet is just a speck on… Read More

Your Best Recruitment Strategy Right Now? Focus on Your Current Students

Right now, the best thing you can do for your fall 2020 recruitment may be to forget about your fall 2020 recruitment. Catchy subject lines… Read More

Keeping Collaboration and Creativity High as We Keep Our Distance

As the COVID-19 crisis continues to expand and evolve, more and more companies are suddenly stepping into unfamiliar territory: a completely remote staff. Maintaining normal… Read More

UX, Dopamine, and Motivation

Understanding where Dopamine comes from can have a sticky effect on your website. Read More

Building a Road Map For Your Update to Drupal 8

Many of our clients – non-profits, universities, and government entities – use Drupal, an open-source content management system, for large, enterprise-level… Read More

How to Write a Marketing RFP That Gets Great Responses

Many elements go into a marketing RFP because RFPs tend to be, well — really, really long. And because we’d all like a break from… Read More

The Key to Purposeful Animation in Advertising

With the rise of social media and other digital mediums, animation has taken a front-row seat in the world of marketing and advertising. Read More

Why Budget-Strapped Marketers Should Take a Risk on Specific Messaging

If you want to make a real connection with another person, what do you do? If you’re like most of us, you don’t… Read More