The Key to Purposeful Animation in Advertising
With the rise of social media and other digital mediums, animation has taken a front-row seat in the world of marketing and advertising. Read More
This is my archive
Why Budget-Strapped Marketers Should Take a Risk on Specific Messaging
If you want to make a real connection with another person, what do you do? If you’re like most of us, you don’t… Read More
Toast, Don’t Boast: Messaging Tips For Your Donor Events
Whether your institution is a private liberal arts college or the state’s flagship institution, no doubt your donor events come in all shapes and sizes. Read More
10 Ways Free Tuition Will Change Higher Ed Marketing
When Socrates taught Plato and other wealthy Athenians, he refused payment, a position that didn’t… Read More
How Influencer Marketing Works in Higher Education
When you think of an influencer, what comes to mind? A super smart techie reviewing the newest iPhone? A famous Beauty Blogger making a tutorial… Read More
5 Lessons Learned From eduWeb Digital Summit
This year, I had the chance to attend my very first conference. The eduWeb Digital Summit was hosted in the city of Brotherly Love, Philadelphia,… Read More
UX is all about error prevention and recovery — oh, and feedback, too
When was the last time you… Read More
LoJack Your Highjacked Focus Group Study
Focus groups suck. They really do. Sure, it’s a long-standing qualitative research technique that has tipped millions of decisions made by… Read More
How to Create a Trusting Partnership With Any Client
We all know the importance of trust in the world of marketing. Trust between you and your client, manager, or board members results… Read More
Building Powerful, Time-Saving Tools for Website Administrators
Website administrators spend a lot of time and energy ensuring that the content on their sites delivers a high-quality user experience. For administrators… Read More
