This is my archive

Fundraising Lessons from the Age of Covid

Is there anything to learn, or should we just turn the page?  Silver linings are overrated. Sometimes, dark clouds have no… Read More

Running an Effective Remote Workshop

How to get the best results, even when we’re all sick of this sh*t If there’s a silver lining to be found in… Read More

The Role of Community Colleges in a Recovering Post-COVID Marketplace

2020 was rough for education. The global pandemic not only disrupted classroom instruction all over the world, but tough economic… Read More

The Post-COVID Higher Education Marketing Saga

What does the future hold for communications in Higher Education? As we’re sure you know, that’s not an easy question to… Read More

Neurodesign: Promote Simplicity, Emote Joy, and Drive Action

Introduction Neurodesign is an emerging field of design practice that accounts for how our brains are wired to create designs that… Read More

Eeny, meeny, miny, moe

Have you ever made a logical decision? One where you felt reason led you to an undeniable solution? If so, you are kidding yourself. You… Read More

Can Today’s Higher Ed Learn From Previous Disruptions?

Unprecedented. The new normal. Unchartered territory. It’s difficult to avoid cliches or hyperbole when describing the COVID-19 era. The vast majority of us have never… Read More

How Your Brand Responds to COVID-19 Is Your Brand

At idfive, we define brand as everything you do to make people feel a certain way about your organization—intentionally or unintentionally. With that… Read More

Graduate Recruitment Ideas for the Coronavirus Era

The one unspoken and slightly ghoulish aspect of graduate admissions is that bad economic news is usually… Read More

Doing it Live: What You Need to Start Streaming Events

During this coronavirus crisis, we’re all practicing social distancing (Right? Right!) and avoiding groups bigger than 10 people here in Maryland, so putting… Read More