The Key to Purposeful Animation in Advertising
With the rise of social media and other digital mediums, animation has taken a front-row seat in the world of marketing and advertising. Read More
This is my archive
Toast, Don’t Boast: Messaging Tips For Your Donor Events
Whether your institution is a private liberal arts college or the state’s flagship institution, no doubt your donor events come in all shapes and sizes. Read More
Your Nonprofit Absolutely, Positively Should Take Part in #GivingTuesday
If you listen close enough, you can hear it. The not-so-distant rumble of retailers dragging out plastic Christmas trees, nailing up… Read More
How High School Students Use College Websites, According to the Data
Today’s high school students are rapidly developing new ways of researching colleges online – from social media to texting to virtual reality. Are you… Read More
How Influencer Marketing Works in Higher Education
When you think of an influencer, what comes to mind? A super smart techie reviewing the newest iPhone? A famous Beauty Blogger making a tutorial… Read More
5 Lessons Learned From eduWeb Digital Summit
This year, I had the chance to attend my very first conference. The eduWeb Digital Summit was hosted in the city of Brotherly Love, Philadelphia,… Read More
How Lack of Empathy in Design Can Cause Real Consequences
This past June, the Maryland Motor Vehicle Administration became an unlikely case study in empathetic design as its handling of a new license… Read More
It Takes More: idfive’s Day of Giving With the Maryland Food Bank
Last Saturday a group of fivers got together to package meal kits in the Maryland Food Bank (MFB) warehouse for our annual, company-wide… Read More
UX is all about error prevention and recovery — oh, and feedback, too
When was the last time you… Read More
LoJack Your Highjacked Focus Group Study
Focus groups suck. They really do. Sure, it’s a long-standing qualitative research technique that has tipped millions of decisions made by… Read More
