Skip Brand, Go Straight to Culture
Too often, marketers talk about brand and culture as separate things. You hear things like, “We need to connect our brand with the… Read More
This is my archive
A “Lean”-er idfive: Better Work Through Collaboration and Accountability
As an organization matures, the idea of processes — the “how we do things around here”—inevitably becomes a frequent topic of conversation. This… Read More
Paving the Customer Culture Gap
Despite the classic American values extolled by political leaders and history books (freedom, hard work,… Read More
Boost User Attention, Memory, and Mood by Using Faces In Design
Our brains are biologically programmed to attend to human faces. A study from the Journal of Experimental Psychology Applied, Suboptimal… Read More
Supercharge Your Website’s Page Load Time With Color
No, color alone can’t actually speed up your website. That’d be silly. But the right color, value and chroma can elicit the perception of a… Read More
Decoding the Customer Experience in the Aisles of a Grocery Store
Taking a trip to the grocery store might be a chore for most people, but not for cultural anthropologists. Just like the village… Read More
Going Native and Cracking Big Problems With Design Thinking and Anthropology
Anthropology is not a subject that comes up when people talk about design thinking. Why would these two disciplines… Read More
The Link Between Anthropology and Innovation
It’s hard to believe how many business leaders seeking innovation still don’t turn to their customers for insight. Without first… Read More
Explore Midtown Baltimore Like a Local
We’ve had little trouble making Midtown Baltimore our new home since moving offices earlier this year. In true Charm-City fashion, the area is home to a slew… Read More
Agile Has a Brand Problem
I’ve never been a big fan of Agile Development. And for no good reason. It’s a fine ideology if you have the cultural and institutional… Read More
