Colleges and Cash Crops – Creating New Revenue Streams
For several years, colleges big and small have faced tough economic times. Tuition rates continue to rise, leaving many to offer… Read More
This is my archive
What Marketers Can Learn From The Worst Higher Education Website Ever
It seemed highly unlikely that web brutalism, a design style that is intentionally clunky, ugly and outdated, would ever be… Read More
13 Microsites Designed to do One Thing: Recruit Students
Sometimes in higher education there are forces with competing priorities. Just sometimes, though. The stronger those forces are, the harder it is to create a… Read More
University Of Baltimore And idfive Create A PokemonGO Hotspot At Artscape
UB and idfive to sponsor 18 hours of Pokemon lure modules at Artscapes’s Gamescape exhibition. The University of Baltimore and Baltimore advertising… Read More
idfive: From the New Business Pitch to the Faculty Lounge
Education is at the center of idfive’s identity. And it’s why you’re as likely to see idfive team members in front of the… Read More
University 5.0
If you understand the reality of higher education today, then you’re willing to take the leap to the stage we like to call “University 5.0.”… Read More
idfive Revolutionizes Higher Ed Marketing Again With The Higher Ed Ipsum Copywriting Tool
BALTIMORE, April 1st, 2017—Messaging. Everybody knows it’s the lifeblood of integrated higher education marketing strategy. If schools can’t communicate their message in a way that… Read More
5 Ways to Nurture Admissions Leads With Content Marketing
Content marketing doesn’t just help you collect leads, it allows you to nurture them too. Once a lead has requested more information, purchased a product or downloaded material,… Read More
9 Questions To Ask Your Whole Team Before Starting A Higher Ed Marketing Campaign
Few endeavors in higher education embody the Anna Karenina principle as clearly as launching an integrated marketing campaign. There are seemingly… Read More
8 Ways Your Lead Generation Campaign Could Be Failing You
Online lead generation isn’t a simple process. There’re just too many pieces of the puzzle that all need to work together in order to provide a… Read More