Digital Magazines: The Trojan Horse of Content
In 2017, over 260 billion emails were sent per day… Read More
This is my archive
The Prospective Student Journey Starts with Brand
The prospective student journey starts well before they see you on social media, receive a postcard in the mail, or visit your website. Read More
How to Pump-Up Your Marketing Team and Give Them a Purpose
Whenever I think of the words “team,” “culture,” and “motivation” I’m almost always reminded of the moving speeches you find in good-old Americana sports movies. Read More
Top 3 Higher Ed Event Pitfalls and How to Avoid Them
For those of us in academia, Commencement looms just around the corner. Despite the myriad details that go into the ceremony itself,… Read More
idfive Launches SUNY Potsdam Website
Baltimore, MD (February, 15th) Integrated marketing agency idfive has launched a redesigned website for SUNY Potsdam, an over 200-year-old school in the… Read More
Remember, You Are Marketing to Real Life People
After P&G had spent millions of dollars developing Febreze, it sold poorly. When company researchers visited the homes of their target… Read More
idfive Website Design Wins Gold in National Intramural and Recreational Sports Association Awards Program
This year, the National Intramural and Recreational Sports Association (NIRSA) awards idfive’s design of the… Read More
How to Write a Compelling Alumni, Donor, or Patient Profile Story
Profile stories offer a quick and convenient way to provide your audience with a personal perspective of your organization. With few exceptions, a… Read More
Shifting Higher Education to a Retail Model for Adult Learners
A full-time undergraduate degree is not an ideal form of education for many of today’s adult learners. Often working… Read More
A Look Back at The 2018 Higher Education Marketing Symposium
Where have we been? Where are we now? Where are we headed? Those questions were at the core of the discussions at idfive’s Higher Education… Read More
