As a website that promotes food sustainability, FoodPrint strives to make people more conscious of how the food that they eat, buy, and cook impacts animals, the environment, and humans. You’ve likely heard of your “Carbon Footprint.” But FoodPrint wants to popularize the “Food Print”—and make it easier than ever for you to reduce yours. Partnered with the nonprofit, idfive sought to create an engaging and informative website that amplified this mission.
FoodPrint’s new website cuts through the cluttered dialogue around food sustainability. A comprehensive resource, the website places a broad array of stories and tools related to food sustainability in the hands of consumers. An intuitive food label guide; encyclopedia-level articles for 200+ foods; an innovative FoodPrint Quiz; and more are all organized by a sophisticated taxonomy system and site architecture. Optimized for search engines and shareable over social media, the website’s content has the potential to educate and assist countless consumers looking to make more ethical food choices.