Propelled by new technologies, progressive environmental practices, and an increase in food insecurity worldwide, the field of agriculture and natural resources is more crucial than ever. Yet despite its growth, many audiences still see the industry as somewhat one-dimensional and traditional. In order to attract talented students, researchers, and industry partners, the University of Maryland College of Agricultural & Natural Resources (AGNR) sought to reverse these misperceptions and showcase the incredible work happening at the college.
Partnered with AGNR, idfive redesigned the college’s website to engage students, faculty, and the community while better assisting all web users. Dynamic content related to career prospects, ongoing research, and the college’s strategic vision conveys the incredible value of an education in agriculture & natural resources while highlighting the college’s top differentiators. A fresh and modern design is paired with a research-backed information architecture that guides users to relevant information. Overall, the website offers a new face for the college and attracts students fit to lead the agriculture and natural resources industry towards a bright future.