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Johns Hopkins Carey Business School Turning guts, fight, and force into business school prerequisites.

The Challenge

The Johns Hopkins Carey Business School competes for students in a difficult market – one that’s gotten even more challenging as economic, political, and demographic forces erode enrollment numbers at business schools nationwide. A decidedly different kind of b-school, Carey looked to focus on students who take a more holistic, mission-based approach to business—fulfilling the Carey mission to “teach business with humanity in mind.”

The Solution

  • Research/Analysis
  • Graphic Design
  • Copywriting
  • Media
  • Enrollment Strategy
  • Branding
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