Baltimore’s Port Discovery Children’s Museum provides families with innovative programs, exhibits and games that promote learning through purposeful play. Partnered with idfive, the organization’s goal was to better align how people felt on the website with how they felt at the museum. The redesign also needed to drive ticket purchases and donations. Finally, the redesign had to be mobile and accessibility-friendly.
Driven by the Discovery360 process, idfive and Port Discovery reimagined the organization’s website with user experience at the core—digitally enhancing their missions to educate and inspire curiosity among visitors. With a user-friendly design, audiences can easily find general information, such as hours and event details, while also exploring additional services like birthday party hosting, overnight adventures and membership. Bolstering the site’s intuitive information architecture are a number of interactive features that capture the museum’s playful side. Much like Port Discovery, there is fun and adventure throughout, but with a core purpose to educate.