For the third consecutive year, idfive partnered with the University of Baltimore to create a branded outdoor environment for Gamescape, the indie gaming expo the school holds as an addition to the free arts festival, Artscape. The event is a major marketing opportunity for the school, and each year the goals are the same: develop a theme that’s complementary to Artscape and the University’s brand; attract visitors by driving them to the expo inside the university building; and to think bigger than the year before.
Gamescape 2017’s theme tied together the festival’s Camp Artscape theme with Gamescape’s celebration of video game technology. Dozens of props, cardboard photo-ops, and a 40’ window cling set the scene for what was called The Mystic Lands of Gamescape—a cross between classic American camping aesthetics and fantasy adventure video games.
The event was a major hit, with hundreds of visitors being drawn into the event and flooding social media with photos of the unique environment. Phone-charging stations and branded handouts like water bottles and sunglasses attracted additional visitors, while a scavenger hunt designed and implemented by idfive let them explore Gamescape, win prizes and challenge their friends to fun games.