Supported by the Baltimore Office of Promotion & The Arts (BOPA), the Bromo Seltzer Arts tower is an iconic landmark that rents studio space to the Baltimore area’s most talented visual and literary artists. It’s a space for dreamers, makers and doers of all kinds to create their work, but with an outdated website, the welcoming spirit and artistic energy that floats through the 15-story building was lost on the online visit. In order to show the Tower’s true colors and draw in more renters, BOPA needed a new website that could capture the building’s creative atmosphere, its value to working artists and appeal to locals and tourists of all kinds.
The new Bromo Tower website is a window into the prominent Baltimore landmark. The website’s layout–with callouts to resident artist and their work, arts-based events and a description of the neighborhood—reveal a welcoming artistic community, while the design of each webpage conveys an overall creative energy unique to the Tower. Additionally, an interactive virtual-tour glimpses at the Tower’s history, amenities and residents, allowing prospective renters to picture themselves in the tower before they even visit. The finished website shows just how perfect the tower is for working artists, allowing BOPA to not only draw in more renters, but to also promote the arts community that they support.